The automated discounts feature allows you to discount your product prices effectively based on multiple real-time signals and show a discounted price on Shopping ads and on your website.
On this page
Benefits
Automated discounts allow you to effectively price products in Shopping ads on Google. Our goal is to help you drive more conversions and profit.
- Customise pricing: Find the optimum product discount across Shopping ads and your site's product landing pages with the help of Google's high-scale models.
- Save time: Automated, real-time price optimisation saves time, effort and cost.
Eligibility and requirements
Before you can participate, make sure that you meet these requirements: an aggregated minimum of 1,000 product clicks per week at merchant level. Your account can have multiple participating Merchant Center IDs but each must separately fulfil this requirement.
- Conversion tracking and feed configuration set up.
- Merchant systems must be able to accept and honour Google-provided product prices from the URL.
- Commitment to allow Google to show opted-in products with a ramp-up volume of 1%, 5%, 20%, 50% and >50%. Learn more about launch and ramp-up.
Instructions for merchants
When you sign up for automated discounts, you can choose a channel partner that can help you with setup. Here are the channel partners that you can choose from:
- For Shopify merchants: Simprosys
- For WooCommerce merchants: SweetCode
- For Magento 2 merchants: Amasty, WeltPixel
Step 1 of 6: Select the programme and your preferred currency
Step 2 of 6: Set up conversion reporting with basket data
Step 3 of 6: Opt in products using feeds
Opt in products
To complete this step, provide the minimum price [auto_pricing_min_price] and product-level cost of goods (COGS) [cost_of_goods_sold] attributes in your feed for the products that you want to include. Remember that the maximum price must be the regular price attribute already provided in your product feeds. Google won't go higher than this price.
To opt in products, add these two additional attributes to the feed:
| Required attributes | Value type | Description |
|---|---|---|
| minimum price [auto_pricing_min_price] | String |
This is the minimum price. Indicate the minimum below which you don't want the discount to be applied. Follow the same formatting rules as for the price Note: This can generally equal the cost of goods sold (COGS) |
cost of goods sold (COGS) [cost_of_goods_sold] |
String | This is the cost of goods sold (COGS). If accurate information isn't available, provide the best estimation. |
Opt out products (optional)
If you want to opt out individual products from automated discounts, remove the minimum price [auto_pricing_min_price] attribute for each product.
[cost_of_goods_sold] attribute for opted-out products. It's still used to compute the total profit from reported baskets.We recommend opting in at least 50% of offers in order to reach the highest gains.
Step 4 of 6: URL integration
This step requires you to accept and apply the Google-recommended price for opted-in products as a new sale price on your website. Your channel partner will guide you through this process.
Step 5 of 6: Google review
After the implementation steps have been completed, request Google to conduct a full review by clicking the button 'Request verification'. The review will go through end-to-end testing that covers multiple scenarios. It'll be completed within the Google Network to ensure that the integration is functioning correctly. Google will let you know if it finds any issues as shown on the last setup page.
If there are issues found, resolve the issue and submit a follow-up review request by clicking the button again or contacting automated-discounts-support@google.com. You'll have to resubmit review requests until all issues have been resolved.
Step 6 of 6: Kick-off
Launch schedule
Ramp-up
Automated discount runs an A/B experiment which shows the discount prices to only a fraction of users. After your review has been completed, we'll start the ramp-up process according to the schedule below. The time between each ramp-up stage will generally be less than seven days.
Ramp-up schedule
- First stage: Discounts shown to 1% of customers
- Second stage: Discounts shown to 5% of customers
- Third stage: Discounts shown to 20% of customers
- Fourth stage: Discounts shown to 50% of customers
- Final stages: Discounts shown to more than 50% of customers
Google will let you know when each new stage begins. You can check your ramp-up percentage in Merchant Center at any time by going to the 'Growth' tab and clicking 'Automated discounts'.
Ramp-down
Google regularly runs quality checks to ensure that the integration continues to work properly. If we detect substantial issues with your integration at any point after launch (e.g. if price passing isn't being followed through to the landing page), we will:
- Ramp down the percentage of customers exposed to the discounts until it's at 0%
- Communicate with you immediately
- Provide specific suggestions on how to fix the issue
To ramp back up to the previous launch stage, contact automated-discounts-support@google.com for a review. After the review has been completed and no issues are found, automated discounts will be reactivated.
Reporting
You can check your performance at any time by navigating to the 'Growth' tab and clicking the 'Automated discounts' tab. Your performance metrics, including incremental impressions, conversions and other metrics, will appear on your scorecards. These are updated daily.
Need any help?
If you have a question that this page can't answer, email automated-discounts-support@google.com.