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In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

How to fix: Missing valid in-store store code

Add a valid store code for the in-store fulfillment of the local vehicle offer in your product feed

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No value has been submitted for the vehicle fulfillment [vehicle_fulfillment] attribute and/or no valid store code has been provided in your product feed for your local-only vehicle ad. As a result, the in-store fulfillment option won’t be considered for this offer when ads are shown.

In addition to providing the vehicle fulfillment [vehicle_fulfillment] attribute with the option [option] sub-attribute set to in_store or ship_to_store, local-only offers require that you provide a store code using the store code [store_code] sub-attribute. The store code you submit must match one of the dealership’s existing codes you have provided in your Business Profile. Ensure that your feed contains accurate store codes in all cases.

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