Taxes are a key part of the total price a person has to pay for a product. By submitting accurate tax information for your Shopping ads and free listings, you ensure that you are displaying correct total prices to online shoppers.
You’ve received this notification because the product prices you provided in your product data and on your website are missing value added tax (VAT) for one or more of your products. The prices submitted in your product data and displayed on your website should be a total price inclusive of value added tax (VAT).
You should have received an email asking you to update your product data by a certain date so that the values in your data are consistent with those on your landing page.
For products targeting all countries (except for the United States and Canada), provide the product price, including any value-added tax (VAT) or Goods and Services Tax (GST), in the price-relevant attributes and ensure that the landing page price matches the price in your product data. Don’t use the tax [tax] attribute.
Learn more about how to submit taxes correctly for your target country
Instructions
Step 1: Ensure that the prices in your product data are inclusive of value added tax (VAT)
- Investigate your update process to see what could be causing the problem:
- Check the warning email for examples of products that are affected. Look for a common problem in your product data that could cause the price mismatch due to value added tax (VAT) inconsistencies.
- Ensure that the prices you submit in your product data and display on your website are total prices inclusive of value added tax (VAT)
Step 2: Resubmit your product data
After you’ve fixed the issue and updated your product data, resubmit it using one of these methods:
Step 3: Request a review
If your account or product gets disapproved you can either fix the problem and request a review of your issues, or disagree with the issue and request a review. You can also request a re-review by editing the ad or using the "Appeal" button in the Policy Manager. When technical fixes are live, making a small edit to the ad or clicking "Appeal" can trigger a fresh crawl. Recrawls usually resolve within 24–48 hours. There may be additional verification steps depending on the issue, and a limit on the number of reviews you can request.
If the review is successful, your issue will disappear.
If the disapproval remains and you’re uncertain with how to proceed, contact us for support.
Note: If you use a third-party platform to list your products, you may request a review directly through their application.