Consistent and accurate pricing is one of the most important factors shoppers take into considerations when making a purchase. If the product’s price at checkout is higher than the price shown in an ad, free product listing, or on a product landing page, shoppers are more likely to abandon the purchase.
Beginning April 6, in addition to reviewing and enforcing price accuracy between your Merchant Center product data and your landing pages, we will begin to review and enforce price accuracy at checkout.
If during an account review Google finds that the price provided for one of your products at checkout is higher than the price provided for that product on its landing page, you will receive a 28-day warning to resolve these mismatches, otherwise your account will be subject to suspension at the end of the warning period.
You will receive a second announcement when the enforcement is active as a part of the 2021 product data specification update. Learn more about price and checkout requirements and best practices