How to fix: Inaccurate delivery costs (due to inconsistent delivery costs between your feed and the checkout pages on your website)

The delivery rates in your Merchant Center delivery settings or product data are lower than the delivery rates shown on your website during checkout.

Delivery costs are a major decision factor for online customers. If you provide delivery costs in Merchant Center that are lower than the costs provided on your website, a person is more likely to abort the checkout process, resulting in low conversion rates.

You should have received an email asking you to update your Merchant Center delivery rates by a certain date so that these values are consistent with those on your website.

You can specify delivery costs at the account level or at the product level. We recommend starting with a delivery setup for the whole account and then using product-level overrides when necessary.

Note: If provided, the delivery [shipping] attribute value will override the account-level delivery rate.

There are many delivery options that you can use to configure your delivery information. If these don't support your current delivery settings, you can slightly overestimate your delivery costs in your Merchant Center product data.

Instructions

Step 1: Ensure that the delivery rates in Merchant Center match those on your website

1. Investigate your update process to see what could be causing the problem:
   • Check the warning email for examples of products that are affected. Look for a common problem in your product data that could cause these delivery cost mismatches.
   • Review the information that you set up in the 'Delivery services' tab on the 'Delivery and returns' page, as well as the delivery [shipping] attribute rates.

Note: If provided, the delivery [shipping] attribute value will override the account-level shipping rate.

2. Once you've addressed the problem, update the information in the 'Delivery services' tab or the delivery [shipping] attribute (if applicable) in your product data to match your website delivery costs. If you're unable to provide exact delivery rates, you can slightly overestimate the costs provided in Merchant Center.

Step 2: Resubmit your product data

After you've fixed the issue and updated your product data, resubmit it using one of these methods:

• Upload a feed
• Submit through the Content API
• Import content from an e-commerce platform

Step 3: Request a review

In some instances, if your account or one of your product offers is disapproved and you've either fixed the issue or you disagree with the issue, you can request a review. If the review is successful, your issue will disappear. If the disapproval remains and you're uncertain about how to proceed, contact us for support.

Note: If you use a third-party platform to list your products, go to your third-party application to request a review.

If you're working with a third-party platform, some of these instructions may not apply to you. Refer to your third-party platform for instructions on how to resolve the issue or complete the task. Learn how to find support if you use a non-Google platform.

Need more help?

Take a look at this guided help article: I need help fixing my delivery information in Merchant Center.

Related links

• Delivery [shipping]
• Set up delivery