In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

How to fix: Missing potentially required value

Consider adding this attribute to comply with local laws and regulations

A custom icon for Merchant Center Classic and Merchant Center Next.

One or more of your products may be missing a legally required attribute. For example, let's say that you sell perfume in a locale where it is legally required to provide the price per fluid ounce in your ad or listing. In this case, you need to submit the unit pricing measure [unit_pricing_measure] attribute to be compliant with regulations in this locale. Or, let’s say that you sell dishwashers in a locale where it is legally required to display the energy efficiency class for appliances. In this case, you’d need to submit the energy efficiency class [energy_efficiency_class] attribute.

If a required attribute is omitted, your offer(s) may be legally non-compliant and you, as the merchant, are legally liable.

To resolve this issue, either provide the missing attribute with a valid value or verify that your offer is compliant without the attribute.


Step 1: See the affected products

  1. Sign in to your Merchant Center account.
  2. Select Products from the navigation panel.
  3. On the Diagnostics page, click the Item Issues tab to see the current issues affecting your products.
To download a list (.csv) of all affected products for all issues:
  • Click the download button Download to the right of the filter button Download , beneath the graph and above the list of issues.
To download a list (.csv) of all affected products for a particular issue:
  • Find the issue under the “Issue” column, then click the download button Download in the right-hand column.
To see a list of up to 50 products with this particular issue:
  • Find the issue under the “Issue” column, then click View examples in the “Affected items” column.

Step 2: Provide the required value

  1. Filter the download report so you can only see issues with:
    “Issue title" = Missing potentially required value
  2. Update the attribute(s) legally required for your affected products.

Step 3: Resubmit your product data

  1. After you’ve updated your product data, resubmit it using one of these methods:
  2. Next, check that you’ve fixed the issue by making sure it’s no longer listed on the Diagnostics page.

    Keep in mind: It may take some time for your change to be reflected on the Diagnostics page.
If you’re working with a third-party platform, some of these instructions may not apply to you. Refer to your third-party platform for instructions on how to resolve the issue and request a review. Learn how to find support if you use a non-Google platform.

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