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Search Google Merchant Center Help
Google Merchant Center Help
Google Merchant Center Help
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Welcome to the Google Merchant Center Help Center

  • Getting started and account basics

    • Beginner's Guide
    • Set up your account
    • Merchant Center Announcements
  • Create your data feed

    • Data feeds overview
    • Supported file formats
    • The XML format
    • The tab-delimited format
  • Product data requirements

    • Products Feed Specification
    • Summary of attribute requirements
    • Categorize your products
    • Submit tax and shipping data
    • Submit unique product identifiers
    • Microdata for Google Shopping
    • Submit online product inventory update feeds
  • Policies

    • Google Shopping Policies
    • Marketplaces, Marketplace Sellers and Aggregators
    • Understanding account suspension for policy violations
    • Item disapprovals for policy violations
    • Merchant Promotions Program Policies
    • Policies for Local Inventory Ads
    • Product Ratings Program Policies
  • Submit your data feed

    • Register a data feed
    • Upload a data feed
    • Upload via FTP
    • Upload via Google Spreadsheet
    • Submit data feeds via Google Cloud Storage
    • Submit data feeds via Automatic Upload (Scheduled Fetch)
    • Feed destinations
  • View and track your items

    • View your published products
    • Product status definitions
    • Track your product performance
    • Provide high-quality data
    • Product Ratings on Google Shopping
  • Linking Merchant Center to other products

    • Linking Merchant Center and AdWords
    • Create a Shopping campaign from Merchant Center
    • Rich Snippets
    • Merchant Promotions
    • Local Shopping
    • Dynamic Remarketing
    • Linking Merchant Center and DoubleClick Bid Manager
    • Product Ratings
  • Troubleshooting

    • Account errors
    • Data feed errors
    • Data quality errors
    • Troubleshoot your data feed
    • Debug API errors via API Diagnostics

Learn more about Google Shopping

  • Overview

    Discover the benefits of Google Shopping for your business

  • Get Started

    Learn the basics about getting started with Product Listing Ads

Videos to help with the basics

Get the latest news and updates

  • Inside AdWords

    Stay up to date with the latest news, tips, and information about Google AdWords

  • Google Shopping Blog

    Browse our official source for information about Google Shopping and retail advertising

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