Gender [gender]

Specify the gender your product is designed for using the gender [gender] attribute. When you provide this information, potential customers can accurately filter products by gender to help narrow their search. Keep in mind that we also use the gender information together with the values you provide for size [size] and age group [age_group] to standardize the sizes that are shown to customers.

When to use

Recommended for all products that vary by gender

If your product varies by gender, submit the gender [gender] attribute. Use this attribute when your product is a variant that’s distinguished by its gender (For example, "mens black tennis shoes" and "womens black tennis shoes"), and also submit each variant with the same value for the item group id [item_group_id]attribute.

These are the supported values for this attribute:

Male [male]

Female [female]

Unisex [unisex]


Follow these formatting guidelines to make sure Google understands the data you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data.

Supported values




Repeated field


File format Example entry
Text unisex
XML feeds <g:gender>unisex</g:gender>
Submit English values only for this attribute. If you submit translated values, your product may show without this information or be disapproved.


Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Manufacturer Center account.

There are no minimum requirements for this attribute. Keep in mind that you still need to follow the formatting guidelines or the information you submit can't be used.

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

Ignore this attribute for products where it is not relevant. Examples: Media, themed decor.


Apparel products

Gender is relevant for most apparel products. To help show your products for the most relevant searches, you can also include the size [size], size system [size_system], and size type [size_type].
Product data for medium-sized unisex product
Attribute Value
Gender [gender] unisex
Size [size] M
Size system [size_system] US
Size type [size_type] regular


Product data for men's, size 8.5 (US) product
Attribute Value
Gender [gender] male
Size [size] 8.5
Size system [size_system] US
Size type [size_type] regular


If your product comes in a different version for each gender, submit the gender for each variant.

Product data for a men’s gold Android smartwatch
Attribute Value
Title [title] Men’s Android Smartwatch - Gold
Gender [gender] male
Material [material] Gold
ID [id] 9856-m-gld
Item group ID [item_group_id] 12345


Product data for a women’s gold Android smartwatch
Attribute Value
Title [title] Women’s Android Smartwatch - Gold
Gender [gender] female
Material [material] Gold
ID [id] 9856-w-gld
Item group ID [item_group_id] 12345

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