gender [gender]

Specify the gender your product is designed for using the gender [gender] attribute. When you provide this information, potential customers can accurately filter products by gender to help narrow their search. Keep in mind that we also use the gender information together with the values you provide for size [size] and age group [age_group] to standardize the sizes that are shown to users.

When to use

Recommended for all products that vary by gender

If your product varies by gender, submit the gender [gender] attribute. Use this attribute when your product is a variant that’s distinguished by its gender (e.g. mens black tennis shoes and womens black tennis shoes), and also submit each variant with the same value for the item group id [item_group_id]attribute.


Follow these formatting guidelines to make sure we understand the data you're submitting.

Supported values male, female, or unisex
Repeated field


File format Example entry
Text unisex
XML feeds <g:gender>unisex</g:gender>

For technical reasons, this attribute accepts only English values. Do not submit translated attribute values, or your product may be disapproved.


Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to upload data for your products. If you don't follow these requirements, we'll disapprove this attribute and let you know in the Diagnostics page of your Manufacturer Center account.

  • There are no minimum requirements for this attribute. Keep in mind that you still need to follow the formatting guidelines or the information you submit can't be used.

Best practices

These are best practices that can help you go beyond the basic requirements to optimize your product data for performance.

  • Ignore this attribute for products where it is not relevant. Examples: Media, themed decor.


Apparel products

Gender is relevant for most apparel products. To help show your products for the most relevant searches, you can also include the size [size], size system [size_system], and size type [size_type].
Attribute Value
gender [gender] unisex
size [size] m
size system [size_system] US
size type [size_type] regular


Attribute Value
gender [gender] male
size [size] 8.5
size system [size_system] US
size type [size_type] regular


If your product comes in a different version for each gender, submit the gender for each variant.

Attribute Value
title [title] Men’s Android Smartwatch - Gold
gender [gender] male
material [material] gold
id [id] 9856-m-gld
item group id [item_group_id] 12345


Attribute Value
title [title] Women’s Android Smartwatch - Gold
gender [gender] female
material [material] gold
id [id] 9856-w-gld
item group id [item_group_id] 12345
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