Colour [color]

Use the colour [color] attribute to describe your product's colour. This information helps create accurate filters that users can use to narrow search results. If your product has variants that vary by colour, provide that information through this attribute.

When to use

Required for all products in an item group that vary by colour.

Required for all clothing items. Recommended for all products for which colour is an important, distinguishing attribute.

Format

Follow these formatting guidelines to make sure that Google understands the data that you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data.

Type	String (Unicode characters. Recommended: ASCII only)
Limits	Up to 1000 characters total (1–40 characters per colour)
Repeated field	No

File format	Example value
Text feeds	`Orange Mango Explosion`
XML feeds	`<g:color>Orange mango explosion</g:color>`

Guidelines

Follow these guidelines to make sure that you submit high quality data for your products.

Minimum requirements

These are the requirements that you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Manufacturer Center account.

Submit the colour of your product.
Use the same colour in your product data as on your landing page. For example, if you use 'Toasted Walnut' on your landing page, then submit that value in your product data. Don't submit 'Brown'.
Submit colour [color] for all products that vary by colour. Use this attribute when your product is a variant that's distinguished by its colour (for example, black suede shoes and blue suede shoes), and also submit each variant with the same value for the item group ID [item_group_id] attribute.
Include up to three colours. If your product is made up of several colours, you can specify one primary colour followed by up to two secondary colours that are each separated by a slash ( / ). For example: Red/Green/Black. Don’t submit multiple colours with a comma ( , )
Don't use a number as a colour such as '0 2 4 6 8'.
Don't use characters that aren't alphanumeric such as '#fff000'.
Don't reference the product or image such as 'see image'.
Don't include a value that isn't a colour such as 'variety', 'mens', 'womens', 'N/A'.

Best practices

These best practices can help you go beyond the basic requirements to optimise your product data for performance.

Submit a material value in addition to colour to indicate a precious metal. If your product is made of a precious metal, like a gold ring, submit this information with the material [material] and colour [color] attributes.
You may use standard colour names in your product title. For the colour [color] attribute, submit the colour that matches your landing page. If you'd like to keep the generic colour value, use the title [title] for placing the generic value. For example, a user is more likely to search for 'red dress' than 'cinnamon apple dress'.
Use consistent names of colours across variants of the same product, as well as across multiple products of the same category, for example if you sell a handbag in three colours, 'red', 'pink' and 'blue', submit 'red', 'pink' and 'blue' and not 'red, pink and see product for details'.

Examples

Unique colour names

If you describe your product on your landing page using a unique color, like 'Pop Girl' or 'High Five', submit that value through the colour [color] attribute. Then add a more standard colour name, like 'Red' or 'Black', to your title [title].

Product data for orange Google running shoes, size 6.5
Attribute	Value
Title `[title]`	Google running shoes – Orange – 6.5
Size `[size]`	6.5
Colour `[color]`	Mango explosion

Product data for yellow Google sun dress, size 10
Attribute	Value
Title `[title]`	Google Yellow Sun dress
Size `[size]`	10
Colour `[color]`	Yellow

Standard colour examples include: 'blue', 'orange', 'yellow', 'grey', 'red', 'green', 'black' and 'white'

Unique colour examples include: 'light salmon', 'dark tangerine', 'desert sand' and 'lavender blush'

Variants

If your product comes in multiple colour variants (for example, 'red sunglasses' and 'blue sunglasses'), then submit each variant as a separate product, but use the same value for the item group ID [item_group_id] attribute.

Product data for red Google Malibu sunglasses
Attribute	Value
Title `[title]`	Google Malibu Sunglasses – Red
ID `[id]`	12345-R
Colour `[color]`	Red
Item group ID `[item_group_id]`	12345

Product data for blue Google Malibu sunglasses
Attribute	Value
Title `[title]`	Google Malibu sunglasses – Blue
ID `[id]`	12345-B
Colour `[color]`	Blue
Item group ID `[item_group_id]`	12345

Product data for yellow Google Malibu sunglasses
Attribute	Value
Title `[title]`	Google Malibu sunglasses – Yellow
ID `[id]`	12345-Y
Colour `[color]`	Yellow
Item group ID `[item_group_id]`	12345

Product data for green Google Malibu sunglasses
Attribute	Value
Title `[title]`	Google Malibu sunglasses – Green
ID `[id]`	12345-G
Colour `[color]`	Green
Item group ID `[item_group_id]`	12345

Product that has multiple colours

If a single product has multiple colours on it (a pair of shoes that are blue, orange and purple), you can submit up to three colours for a single product. Just specify one primary colour followed by up to two secondary colours that are each separated by a slash ( / ). For example:

Product data for a multicoloured shoe
Attribute	Value
Colour `[color]`	Blue/Orange/Purple

Product data for a multicoloured sofa
Attribute	Value
Colour `[color]`	Brown/Olive green

Product data for a multicoloured dress
Attribute	Value
Colour `[color]`	Black/Grey

Electronics

You can submit colours for products from a variety of categories, such as electronics.

Product data for a Google Nexus 6 phone, midnight blue, 32 GB, CDMA, with contract
Attribute	Value
Title `[title]`	Google Nexus 6 – 32 GB – Midnight blue – CDMA – With contract
ID `[id]`	2345-32gb-midblu
Colour `[color]`	Midnight blue
Item group ID `[item_group_id]`	2345

Product data for a Google Nexus 6 phone, cloud white, 32 GB, CDMA, with contract
Attribute	Value
Title `[title]`	Google Nexus 6 – 32 GB – Cloud White – CDMA – With contract
ID `[id]`	2345-32gb-white
Colour `[color]`	Cloud white
Item group ID `[item_group_id]`	2345

Jewellery

Product data for a white gold Google wedding band, 14 C, 3 mm
Attribute	Value
Title `[title]`	Google White Gold Wedding Band – 14C – 3 mm
Colour `[color]`	White gold
Material `[material]`	Gold

Product data for a sterling silver Google celtic knot ring with blue sapphire
Attribute	Value
Title `[title]`	Google sterling silver celtic knot ring with blue sapphire
Colour `[color]`	Silver/Blue
Material `[material]`	Sterling silver