image link [image_link]

Include the URL for your main product image with the image link [image_link] attribute. This image may appear to potential customers in ads for your product.

When to use

Required for all products.

If you have multiple, different images of the product, submit the main image using image link [image_link] , and include all other images in the additional image link [additional_image_link] attribute.

Format

Follow these formatting guidelines to make sure we understand the data you're submitting.

Type URL (including http or https), ASCII characters only, and RFC 3986 compliant
Limits Up to 2,000 characters
Supported file formats

GIF (.gif), JPEG (.jpg/.jpeg), PNG (.png), and BMP (.bmp)

The image's file extension should correspond to its format.

Repeated field No

 

File format Example value
Text feeds http://www.example.com/image1.jpg
XML feeds <g:image_link>http://www.example.com/image1.jpg</g:image_link>

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to upload data for your products. If you don't follow these requirements, we'll disapprove this attribute and let you know in the Diagnostics page of your Manufacturer Center account.

  • Use a URL that points to an image in a supported file format.
  • Start with http or https and comply with RFC 3986. For example:  http://www.example.com/image1.jpg.
  • Replace any symbols or spaces with URL encoded entities. For example, if your URL contains an ampersand ( & ), then replace it with %26. If your URL contains a comma ( , ), then replace it with %2C.
  • Make sure your URL can be crawled by Google. For example, ensure your robots.txt file is configured correctly. Learn more about robots.txt files.

Best practices

These are best practices that can help you go beyond the basic requirements to optimize your product data for performance. 

  • Use a stable URL. The URL that you include shouldn’t change unless your image moves or is replaced. For example, don’t use URLs with timestamps or parts that could change each time you submit your product data. Whenever you change your URL, your image will need to be crawled and evaluated. This process could cause an unnecessary load on your servers.
  • Add an image for a new product. Before submitting new products, test some of your image links using the Fetch as Google tool, which is available through Google Search Console. If you’re submitting a lot of new products, using this tool on a few links can help you detect issues before submitting product data. Once you submit your product data, the image will be crawled within 3 days. Learn more about using Fetch as Google.
  • Change an image for an existing product. If you need to change an image of an existing product, submit a new URL for the new image. When you submit a new URL, the image will be crawled within 3 days. Keep in mind that if you change the image, but keep the same URL, it might take up to 6 weeks to detect and then crawl the new image.

Image guidelines

Follow these guidelines to make sure your image meets our requirements and is optimized for the best performance.

Minimum requirements

These are the requirements you'll need to meet to upload data for your products. If you don't follow these requirements, we'll disapprove your product data and let you know in the Diagnostics tab of your Manufacturer Center account. 

 Meet these image size requirements:

  • At least 800 x 800 pixels
  • No image larger than 64 megapixels
  • No image file larger than 10MB

The result will be a high quality image displaying your product at its best. Here's an example showing why we can't accept images that don't meet the requirement:

 Accurately display the the entire product and include minimal or no product staging. Here's an example showing why we can't accept images that don't meet the requirement:

 Make sure your image shows all pieces included in the product
This way users can clearly identify what is included.

No Don't use a placeholder or an image that doesn't show your product. Use additional image link [additional_image_link] to submit other images that might be helpful to users, such as other views of the product or images that show the results of the product.

Placeholders don’t allow users to clearly see what they are buying. Here's an example showing why we can't accept images that don't meet the requirement:

No Don't use a generic image, graphic, or illustration that is not the actual product image. You can add these types of images with additional image link [additional_image_link].  

 Exception: A generic image, graphic, or illustration is allowed for a product in these categories:

  • Hardware (632)
  • Vehicles & Parts (888)
  • Software > Computer Software (313) 

No Don't use a logo or icon instead of an actual product image.  

 Exception: Software logos or icons can represent your software product in this category:

  • Software > Computer Software (313)

No Don't use a single-color image that is only a square of color.

 Exception: A single-color image is allowed for a product in these categories:

  • Vehicle Paint (3812)
  • Craft Paint, Ink & Glaze (505378)
  • Painting Consumables (503740)

No Don't use an image that contains promotional elements or content that covers the product. Examples of promotional elements include:

  • Calls to action, e.g. buy
  • Service-related information such as extended warranty
  • Free shipping
  • Price information
  • Promotional adjectives, e.g. best, cheap
  • Condition or compatibility, e.g. new, 2-piece, adaptable
  • Any overlay, e.g. watermarks, brand names, logos
  • Barcodes
  • Retailer name
  • Retailer logo

Here's an example showing why we can't accept images that don't meet the requirement:

No Don't use an image with a border. To ensure that your image works with a variety of design elements, don’t include borders around your image. Here's an example showing why we can't accept images that don't meet the requirement:

 Best practices

These are best practices that can help you go beyond the basic requirements to optimize your product data for performance.

Use an image that shows a clear view of the main product. Any additional views of the product can be submitted with the additional image link [additional_image_link] attribute.

 Submit a unique image that represents the distinguishing details of each variant. For example, you sell a couch with two variants, one is green and the other is blue. You submit the first variant, green, with an image of the green couch. You submit the second variant, blue, with an image of the blue couch. The green couch should not use an image of the blue couch, and vice versa.

Show the correct variant. Make sure that your image matches the color [color], pattern [pattern], and material [material] attributes. Here's an example showing why we recommend that you show the correct variant.

For variants based on color, show only 1 variant. Don’t use an image that shows multiple variants. 

 

 Ensure the best performance by using the highest quality images. Submit the largest, highest resolution, full-size image you have for the product, up to 64 megapixels and 10MB file size. We recommend images of at least 800 x 800 pixels.

Here's an example showing why we make this recommendation:

  Frame your product in the image space so that it takes up no less than 75%, but not more than 90%, of the full image.

Here's an example showing why we make this recommendation:

 Use a solid white or transparent background. These background colors ensure that your image works with a variety of design elements.

Here's an example showing why we make this recommendation:

 Show a single unit of the product.

 Keep in mind that we may automatically crop your image as we experiment with the best display options for the Shopping ad format. The purpose of the cropping is to focus the image more on the product.

No Don't include any product that's not sold together with the main product. For example, if you sell a pair of shoes don’t include other accessories like a pair of glasses, a handbag or a dress in the photo unless the products are sold together.

Here's an example showing why we make this recommendation:

No Don't scale up an image or submit a thumbnail.

Here's an example showing why we make this recommendation:

Examples

Variants

For products with variants, submit the correct image of each variant so your users are sure what they’re clicking on.
Attribute Value
image link [image_link] http://www.example.com/image1.jpg
title [title] Original Google shoes, mens size 8, blue and orange
color [color]

blue/orange/purple

size [size] 8
size system [size_system] US
id [id] 8989-blu_or-M-8-US
item group id [item_group_id ] 8989

 

Attribute Value
image link [image_link] http://www.example.com/image2.jpg
title [title] Original Google shoes, mens size 8, green and brown
color [color] green/brown
size [size] 8
size system [size_system] US
id [id] 8989-grn_brn-M-8-US
item group id [item_group_id ] 8989

 

Attribute Value
image link [image_link] http://www.example.com/image3.jpg
title [title] Original Google shoes, mens size 8, black and white
color [color] black/white
size [size] 8
size system [size_system] US
id [id] 8989-blk_wht-M-8-US
item group id [item_group_id ] 8989

Variants that look the same

If your product varies by size, but all sizes essentially look the same, you can use the same image for each variant.

Attribute Value
image link [image_link] http://www.example.com/image1.jpg
title [title] Original Google shoes, mens size 8, blue and orange
color [color]

blue/orange/purple

size [size] 8
size system [size_system] US
id [id] 8989-blu_or-M-8-US
item group id [item_group_id ] 8989

 

Attribute Value
image link [image_link] http://www.example.com/image1.jpg
title [title] Original Google shoes, mens size 9, blue and orange
color [color]

blue/orange/purple

size [size] 9
size system [size_system] US
id [id] 8989-blu_or-M-9-US
item group id [item_group_id ] 8989

 

Attribute Value
image link [image_link] http://www.example.com/image1.jpg
title [title] Original Google shoes, mens size 10, blue and orange
color [color]

blue/orange/purple

size [size] 10
size system [size_system] US
id [id] 8989-blu_or-M-10-US
item group id [item_group_id ] 8989

Software subscription

For software subscriptions, you can submit either a generic image of the software box, such as you would submit for a physically boxed version of the software, or you can submit a logo.
Attribute Value
title [title] Google Security Software Basic Edition (1-year subscription)
price [price] 29.90 USD
google product category [google_product_category] Software > Computer Software > Antivirus & Security Software
brand [brand] Google
mpn [mpn] 123GOOGLE432
gtin [gtin] 1234567890123
id [id] G-ABC123
shipping [shipping] 0.00 USD
image link [image_link] http://www.example.com/software-logo.jpg
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