Age group [age_group]

Use the age group [age_group] attribute to set the demographic your product is designed for.

When you use this attribute your ad can appear in results that are filtered by age, for example, if results are filtered by "Women" instead of "Girls". The age group attribute can also work together with the gender [gender] attribute to help ensure that users see the correct size information.

When to use

Recommended for all products that vary by age

These are the supported values you can choose from:

  • Newborn [newborn]
    • Up to 3 months old. Newborn sizes are often identified by the age range in months (0–3) or just “newborn.”
  • Infant [infant]
    • 3–12 months old. Infant sizes are often identified by the age range in months (3–12).
  • Toddler [toddler]
    • 1–5 years old. Toddler sizes are often identified by the age range in months (12–24) or years (1–5).
  • Kids [kids]
    • 5–13 years old. Children's sizes are often identified by the age range in years (5-13).
  • Adult [adult]
    • Typically teens or older. All sizes within this age group have been manufactured to fit an adult or teen.

Format

Follow these formatting guidelines to make sure Google understands the data you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data

Supported values
  • newborn
  • infant
  • toddler
  • kids
  • adult
Repeated field No
File format Example value
Text (TSV) adult
XML (Feeds) <g:age_group>adult</g:age_group>
Submit English values only for this attribute. If you submit translated values, your product may show without this information or be disapproved.

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Manufacturer Center account.

  • Submit one of the supported values. This attribute doesn't have a default value, so if you don't submit it, no value will be used.
  • Submit an accurate value for all products that vary by age group. Use this attribute when your product is a variant that’s distinguished by its age group, like shoes for 0-3 months and shoes for 1-5 years, and also submit the same value for the item group ID [item_group_id] attribute for each variant.

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

  • Submit this attribute and set the value to adult [adult] for products that are not only for children. This won't limit the search results your product can appear for, and it doesn't mean that your product contains sexually suggestive content. If your product does contain sexually suggestive content, then use the adult [adult] attribute.
  • Submit this attribute if your product varies by age, even if it is not a variant. This will help ensure that your product is shown in search results that are filtered by age. Do not submit age group for products that do not vary by age, such as automotive or home goods.

Examples

Products that vary by age group

Many products vary by age, and adding an age group can help ensure that your products are shown with the right search results.
For example, these types of products can vary by age group:
  • Apparel
  • Games
  • Books
  • Bed Sheets
  • Blankets
  • Duvet Covers
  • Nap Mats
  • Pillowcases & Shams
  • Quilts & Comforters
  • Towels
  • Parasols & Umbrellas
  • Pool Toys
  • Water Floats & Loungers
  • Night Lights & Ambient Lighting
  • Piggy Banks & Money Jars
  • Rugs
  • Curtains & Drapes
  • Throw Pillows
  • Toys

Sizes that vary by age group

To show customers the correct size information, the age group is also used together with the gender [gender] attribute.

Product data for age group adult males, size 6 regular, US sizing
Attribute Value
Gender [gender] male
Size [size] 6
Size system [size_system] US
Size type [size_type] regular
Age group [age group] adult

 

Product data for age group adult females, size 6 regular, US sizing
Attribute Value
Gender [gender] female
Size [size] 6
Size system [size_system] US
Size type [size_type] regular
Age group [age group] adult

 

Product data for age group female toddlers, size 6 regular, US sizing
Attribute Value
Gender [gender] female
Size [size] 6
Size system [size_system] US
Size type [size_type] regular
Age group [age group] toddler

 

Product data for age group female kids, size 6 regular, US sizing
Attribute Value
Gender [gender] female
Size [size] 6
Size system [size_system] US
Size type [size_type] regular
Age group [age group] kids
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