Brand [brand]

Use the brand [brand] attribute to indicate the product's brand name. The brand is used to help identify your product and will be shown to customers. The brand name should be clearly visible on the front of the product packaging or label. The brand name should be an integral part of the packaging and not artificially added in the product image. Learn more about image requirements

When to use

• Required for each product with a clearly associated brand or manufacturer.
• Required for each product where the manufacturer is also the merchant (e.g. homemade and custom-made products).
• Optional for any product that doesn't have a clearly associated brand (e.g. movies, books, music and posters).
• Only provide a brand if you're sure that it's correct. When in doubt, don't provide a brand (e.g. do not guess or make up a value).

Format

Follow these formatting guidelines to make sure that Google understands the data that you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data.

Type	String (Unicode characters. Recommended: ASCII only)
Limits	1–70 characters
Repeated field	No
Schema.org property (What is this?)	Product.brand, Type: Brand

File format	Example entry
Text	Google
XML feeds	<g:brand>Google</g:brand>

To format your data for Content API, have a look at the Content API for Shopping.

Guidelines

Follow these guidelines to make sure that you submit high quality data for your products.

Minimum requirements

These are the requirements that you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Manufacturer Center account.

• Submit all other relevant unique product identifiers. When you submit these product identifiers, we can better understand your products. When we understand your products, we can help connect customers to your products' ads and make those ads richer. Learn more about product identifier attributes.
• Use the brand name of the product that people shopping online will generally recognise.
• Don't provide a value that's not a brand. For example, don't use 'N/A', 'Generic', 'No brand', or 'Does not exist'. Also, do not provide a sub-brand in this field. You can provide this data using the product line attribute.
• The brand in your product data must match a registered brand exactly. This includes capitalisation. If the registered brand and brand attribute do not match exactly, the data will not be accepted. Learn more about registering brands.

Best practices

These best practices can help you go beyond the basic requirements to optimise your product data for performance.

• Submit the publisher name as the brand for media products like CDs.
• Submit products that are your brand only. Do not rebrand other branded products with your brand, even if they are compatible with your product.
• Submit the brand in only one language or alphabet. For example, if your products target Japan, submit either グーグル or Google, but do not submit (Google) グーグル.

Additional guidelines

Review each section closely to determine if the requirements apply to your product. If you don't follow requirements that apply to you, we'll disapprove your product and let you know in the Diagnostics page of your Manufacturer Center account.

Compatible products

Submit your brand for compatible products. Don't submit the original equipment manufacturer (OEM) details to indicate that your product is compatible with, or a replica of, the OEM brand's product. Learn more about compatible products and unique identifiers.

Products with multiple brands

Submit your own brand for products that have multiple brands. Some products have multiple brands associated with them. Only submit these products under your own brands. Don't submit products under brands that you do not own or license.

Licensed brands

You may submit products under brands that you license from another manufacturer. If you have a direct-to-consumer business, do not upload products from brands that you distribute but do not own or license.

Examples

Clothing

Product data for a sleeveless 'little black dress', A-line, size large
Attribute	Value
Title [title]	Little black dress – Sleeveless A-line dress – black – size L
Brand [brand]	Little black dress
GTIN [gtin]	0614141123452
MPN [mpn]	I9020A

Food and beverages

Product data for Tanja's bio goat milk, 1 L
Attribute	Value
Title [title]	Tanja's bio goat milk – 1 L
Brand [brand]	Tanja's
GTIN [gtin]	0614141123452

Electronics

Product data for a Google Chromecast 2, 1080p, Wi-Fi, black
Attribute	Value
Title [title]	Google Chromecast 2 – 1080p – Wi-Fi – black
Brand [brand]	Google
GTIN [gtin]	0614141123452
MPN [mpn]	H2G2-42

Compatible products

Product data for an Acme ink cartridge
Attribute	Value
Title [title]	Acme ink cartridge, black – one pack
Colour [color]	Black
Brand [brand]	Acme
GTIN [gtin]	0614141123452
MPN [mpn]	ABC – 345

 

Product data for an Acme Google-compatible toner cartridge
Attribute	Value
Title [title]	Acme Google-compatible toner cartridge, black – one pack
Colour [color]	Black
Brand [brand]	Acme
GTIN [gtin]	0061414100734
MPN [mpn]	COMP123

 

Product data for an Acme refilled Google Ink toner cartridge
Attribute	Value
Title [title]	Acme refilled Google ink toner cartridge – Black – one pack
Colour [color]	Black
Brand [brand]	Acme
GTIN [gtin]	00737989985584
MPN [mpn]	ABC – 678

 

Product data for an Acme remanufactured Ink toner cartridge for Google
Attribute	Value
Title [title]	Acme remanufactured ink toner cartridge for Google – Black – one pack
Colour [color]	Black
Brand [brand]	Acme
GTIN [gtin]	00723755005693
MPN [mpn]	ABC – 123

 

 

Product data for an Acme camera battery charger for a Google camera
Attribute	Value
Title [title]	Acme camera battery charger for Google Camera ANG123
Brand [brand]	Acme
GTIN [gtin]	0061414100734
MPN [mpn]	ANG123

Phone or tablet

Product data for a Google Nexus 6, 32 GB, Midnight Blue, unlocked
Attribute	Value
Title [title]	Google Nexus 6 – 32 GB – midnight blue – unlocked
Product type [product_type]	Electronics > Communications > Telephony > Mobile phones
Brand [brand]	Google
GTIN [gtin]	0614141123452
MPN [mpn]	00638NAGPE