brand [brand]

Use the brand attribute to indicate the product's brand name. The brand is used to help identify your product and will be shown to users who view your ad. The brand name should be clearly visible on the front of the product packaging or label. The brand name should be an integral part of the packaging and not artificially added in the product image. Learn more about image requirements

When to use

Required for each product with a clearly associated brand or manufacturer

If the product doesn’t have a clearly associated brand (for example, movies, books, music, and posters) or is a custom-made product (for example, art, custom t-shirts, novelty products, and handmade products), the attribute is optional.

Format

Follow these formatting guidelines to make sure we understand the data you're submitting.

Type String (Unicode characters. Recommended: ASCII only)
Limits 1–70 characters
Repeated field No
Schema.org property (What’s this?) Product.brand, Type: Brand
 
File format Example entry
Text

Google

XML feeds <g:brand>Google</g:brand>

For format API information, please see Content API for Shopping.

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to upload data for your products. If you don't follow these requirements, we'll disapprove this attribute and let you know in the Key Actions page of your Manufacturer Center account.

  • Submit all other relevant unique product identifiers. When you submit these product identifiers, we can better understand your products. When we understand your products, we can help connect users to your products' ads and make those ads richer. Learn more about product identifier attributes.
  • Use the brand name of the product that people shopping online generally will recognize.
  • Don’t provide a value that’s not a brand. For example, don't use N/A, Generic, No brand, or Does not exist. Also, do not provide a sub-brand in this field. You can provide this data using the product line attribute.
  • The brand in your product data must match a registered brand exactly. This includes capitalization. If the registered brand and brand attribute do not match exactly, the data will not be accepted. Learn more about registering brands.

Best practices

These are best practices that can help you go beyond the basic requirements to optimize your product data for performance. 

  • Submit the publisher name as brand for media products like CDs.
  • Submit products that are your brand only. Do not rebrand other branded products with your brand, even if they are compatible with your product.
  • Submit the brand in only 1 language or alphabet. For example, if your products target Japan, submit either グーグル or Google, but do not submit (Google) グーグル.

Additional guidelines

Review each section closely to determine if the requirements apply to your product. If you don't follow requirements that apply to you, we'll disapprove your product and let you know in the Key Actions page of your Manufacturer Center account.

Compatible products

Submit your brand [brand] for compatible products. Don't submit the original equipment manufacturer (OEM) details to indicate that your product is compatible with or a replica of the OEM brand's product. Learn more about compatible products and unique identifiers.

Products with multiple brands

Submit your own brand [brand] for products that have multiple brands. Some products are have multiple brands associated with them. Only submit these products under your own brands. Don't submit products under brands that you do not own or license.

Licensed brands

You may submit products under brands that you license from another manufacturer. If you have a direct-to-consumer business, do not upload products from brands that you distribute but do not own or license.

Examples

Apparel

Attribute Value
title [title] Little Black Dress - Sleeveless A-line Dress - black - size L
brand [brand] Little Black Dress
gtin [gtin] 0614141123452
mpn [mpn] I9020A

Food and beverages

Attribute Value
title [title] Tanja’s Bio Goat Milk - 1L
brand [brand] Tanja’s
gtin [gtin] 0614141123452

Electronics

 

Attribute Value
title [title] Google Chromecast 2 - 1080p - Wi-Fi - Black
brand [brand] Google
gtin [gtin] 0614141123452
mpn [mpn] H2G2-42

Compatible products

Attribute Value
title [title] Acme Ink Cartridge, Black - 1-pack
color [color] black
brand [brand] Acme
gtin [gtin] 0614141123452
mpn [mpn]

ABC - 345

 

Attribute Value
title [title] Acme Google compatible Toner Cartridge, Black - 1-pack
color [color] black
brand [brand] Acme
gtin [gtin] 0061414100734
mpn [mpn]

COMP123

 

Attribute Value
title [title] Acme Refilled Google Ink Toner Cartridge - Black - 1-pack
color [color] black
brand [brand] Acme
gtin [gtin] 00737989985584
mpn [mpn]

ABC - 678

 

Attribute Value
title [title] Acme Remanufactured Ink Toner Cartridge for Google - Black - 1-pack
color [color] black
brand [brand] Acme
gtin [gtin] 00723755005693
mpn [mpn]

ABC - 123

 

Attribute Value
title [title] Acme Camera Battery Charger for Google Camera ANG123
brand [brand] Acme
gtin [gtin] 0061414100734
mpn [mpn] ANG123

Phone or tablet

Attribute Value
title [title] Google Nexus 6 - 32 GB - Midnight Blue - unlocked
google_product_category [google_product_category] Electronics > Communications > Telephony > Mobile Phones
brand [brand] Google
gtin [gtin] 0614141123452
mpn [mpn] 00638NAGPE
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