Provide a product page url [product_page_url] that refers to a product details page that contains the richest and most accurate content for the exact product variant. This link should be on a domain that you own and manage, and it should not link to an external e-commerce platform. This link won't be displayed to users.
When to use
Optional for all products.
Format
To make sure we understand the data you're submitting, follow these formatting guidelines:
| Type | URL (including http or https), ASCII characters only, and RFC 3986 compliant |
|---|---|
| Limits | Up to 2000 characters |
| Repeated field | No |
| File format | Example value |
|---|---|
| Text feeds | http://www.example.com/writing/google-pens |
| XML feeds | <link>http://www.example.com/writing/google-pens</link> |
Guidelines
To make sure you submit high-quality data for your products, follow these requirements and best practices.
Minimum requirements
To use this attribute to upload your product's data, follow these minimum requirements. If your attribute is disapproved, we'll notify you in the Diagnostics page of your Manufacturer Center account.
- Start with
httporhttpsand comply with RFC 3986. For example:http://www.example.com/writing/fiji-pens. - Use your verified domain name. Make sure to use the domain name that you registered during account setup. Replace any symbols or spaces with URL encoded entities. For example, if your URL contains an
&, then replace it with%26.
Best practices
To optimize your product data's performance, follow these best practices:
- Use a stable URL. The URL that you include shouldn’t change unless your landing page moves. For example, don’t use URLs with timestamps or parts that could change each time you submit your product data.
- Pre-select the correct variant. Link to your landing page with the correct variant selected. Still remember to submit your variant details through the appropriate attributes such as color
[color], size[size], and age group[age_group]. - Use Schema.org microdata. Use microdata to indicate how elements on your landing page correspond with your product data. Specifically, make sure that your microdata matches the variant displayed on your landing page. Learn more about microdata.
Examples
Product with no variants
| Attribute | Value |
|---|---|
link [link] |
http://www.example.com/writing/google-pens |
Product with variants
When including a URL for a product with variants, make sure that the variant is automatically selected based on the URL.
| Attribute | Value |
|---|---|
link [link] |
http://www.example.com/writing/google-pens?color=black |
| Attribute | Value |
|---|---|
link [link] |
http://www.example.com/writing/googlei-pens?color=red |