Product detail page link [product_page_url]

Provide a product detail page link [product_page_url] that refers to a product details page that contains the richest and most accurate content for the exact product variant. This link should be on a domain that you own and manage, and it should not link to an external e-commerce platform. This link won't be displayed to users.

When to use

Optional for all products.

Format

Follow these formatting guidelines to make sure Google understands the data you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data

Type URL (including http or https), ASCII characters only, and RFC 3986 compliant
Limits Up to 2000 characters
Repeated field No

 

File format Example value
Text (TSV) http://www.example.com/writing/google-pens
XML (Feeds) http://www.example.com/writing/google-pens</link>

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Manufacturer Center account.

  • Start with http or https and comply with RFC 3986. For example: http://www.example.com/writing/fiji-pens.
  • Use your verified domain name. Make sure to use the domain name that you registered during account setup. Replace any symbols or spaces with URL encoded entities. For example, if your URL contains an &, then replace it with %26.

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

  • Use a stable URL. The URL that you include shouldn’t change unless your landing page moves. For example, don’t use URLs with timestamps or parts that could change each time you submit your product data.
  • Pre-select the correct variant. Link to your landing page with the correct variant selected. Still remember to submit your variant details through the appropriate attributes such as color [color], size [size], and age group [age_group].
  • Use Schema.org microdata. Use microdata to indicate how elements on your landing page correspond with your product data. Specifically, make sure that your microdata matches the variant displayed on your landing page. Learn more about microdata.

Examples

Product with no variants

Attribute Value
Link [link] http://www.example.com/writing/google-pens

Product with variants

When including a URL for a product with variants, make sure that the variant is automatically selected based on the URL.

Attribute Value
Link [link] http://www.example.com/writing/google-pens?color=black
Attribute Value
Link [link] http://www.example.com/writing/googlei-pens?color=red
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