[product_page_url]that refers to a product details page that contains the richest and most accurate content for the exact product variant. This link should be on a domain that you own and manage, and it should not link to an external e-commerce platform. This link won't be displayed to users.
When to use
Follow these formatting guidelines to make sure Google understands the data you're submitting.
|Type||URL (including http or https), ASCII characters only, and RFC 3986 compliant|
|Limits||Up to 2000 characters|
|File format||Example value|
These are the requirements you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Manufacturer Center account.
- Start with
httpsand comply with RFC 3986. For example:
- Use your verified domain name. Make sure to use the domain name that you registered during account setup. Replace any symbols or spaces with URL encoded entities. For example, if your URL contains an
&, then replace it with
These best practices can help you go beyond the basic requirements to optimize your product data for performance.
- Use a stable URL. The URL that you include shouldn’t change unless your landing page moves. For example, don’t use URLs with timestamps or parts that could change each time you submit your product data.
- Pre-select the correct variant. Link to your landing page with the correct variant selected. Still remember to submit your variant details through the appropriate attributes such as color
[size], and age group
- Use Schema.org microdata. Use microdata to indicate how elements on your landing page correspond with your product data. Specifically, make sure that your microdata matches the variant displayed on your landing page. Learn more about microdata.
Product with no variants
Product with variants
When including a URL for a product with variants, make sure that the variant is automatically selected based on the URL.