Use the disclosure date
[disclosure_date] attribute to tell Google when a product should become visible in Shopping ads.When to use
Optional for all products.
If there is no disclosure date [disclosure_date] specified, the product may begin serving on Google properties immediately, regardless of any value specified in the release date [release_date] attribute.
Format
Follow these formatting guidelines to make sure Google understands the data you're submitting.
| Type | Date (YYYY-MM-DD) |
|---|---|
| Limits | N/A |
| Repeated field | No |
| File format | Example value |
|---|---|
| Text (TSV) | 2013-12-05 |
| XML (Feeds) | <g:disclosure_date>2013-12-05</g:disclosure_date> |
Minimum requirements
These are the requirements you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Manufacturer Center account.
The disclosure date
[disclosure_date] should be before the release date [release_date].Best practices
These best practices can help you go beyond the basic requirements to optimize your product data for performance.
Any changes to the disclosure date
[disclosure_date] must happen at least 1 week before the last submitted disclosure date given to Google to ensure we do not publish the information before the newly specified date.Examples
| Product data for an Android figurine | |
| Attribute | Value |
Disclosure date [disclosure_date] |
2019-12-05 |
Release date [release_date] |
2019-12-25 |