disclosure date [disclosure_date]

Use the disclosure date [disclosure_date] attribute to tell Google when a product should become visible in Shopping ads. 

When to use

Optional for all products.

If there is no disclosure date [disclosure_date] specified, the product may begin serving on Google properties immediately, regardless of any value specified in the release date [release_date] attribute.


To make sure we understand the data you're submitting, follow these formatting guidelines:

Type Date (YYYY-MM-DD)
Limits N/A
 Repeated field No


File format Example value
Text 2013-12-05 
XML feeds <g:disclosure_date>2013-12-05</g:disclosure_date>


Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to upload data for your products. If you don't follow these requirements, we'll disapprove this attribute and let you know in the Diagnostics page of your Manufacturer Center account.

  • The disclosure date [disclosure_date] should be before the release date [release_date].

Best practices

These are best practices that can help you go beyond the basic requirements to optimize your product data for performance. 

  • Any changes to disclosure date [disclosure_date] must happen at least 1 week before the last submitted disclosure date given to us to ensure we do not publish the information before the newly specified date.


Product that should appear on Google on a future date

Google Manufacturer Center - disclosure date
Attribute Value
disclosure date [disclosure_date] 2019-12-05
release date [release_date] 2019-12-25
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