Release date [release_date]

Use the release date [release_date] attribute to display when your item was (or will be) released for sale to the public.

When to use

Optional for all products.

Note: If a product will be publicly announced in the future, use the disclosure date [disclosure_date] attribute to make sure the information is not seen immediately.


Follow these formatting guidelines to make sure Google understands the data you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data

Type Date (YYYY-MM-DD)
Repeated field No


File format Example value
Text 2011-12-31
XML feeds <g:release_date>2013-12-05</g:release_date>


Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Manufacturer Center account.

The release date [release_date] must follow this format: YYYY-MM-DD. Dates in any other format will be rejected.

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

  • If you use the disclosure date [disclosure_date] attribute, the date you submit for that attribute should be before the date you submit for the release date [release_date] attribute .

  • Do not submit “0” as a release date. “0” dates will be rejected.


Product with a known release date

Google Manufacturer Center - disclosure date

Product data for product with a known release date
Attribute Value
Release date [release_date] 2014-12-25

Product to be disclosed one day before release date

Google Manufacturer Center - disclosure date

Product data for an undisclosed product with a disclosure date and a known release date
Attribute Value
Disclosure date [disclosure_date] 2019-12-24
Release date [release_date] 2019-12-25
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