How ads work
When you sign up for Local Services Ads, we’ll ask you to provide your business information, such as your business hours, service area, and services offered. This information is used to generate your business profile.
Your ad will show a preview of your business profile. When users click on your ad, they’ll find your profile. You can edit this information at any time. Learn more about how to Edit your ad or business information.
What’s in your ad
Google Verified Ads
Example of how your ad might look
Your ad contains the following information:
| Business name | The name of your business. |
| Phone number | A tracking number will be displayed. Calls to this number will be forwarded to your business phone number. |
| Location | Your business city may be displayed. This is either the address of your business, or the city where you live or work. In some cases, we may show the cities you service instead. |
| Reviews | Your reviews include reviews from your Google Business Profile. Partner affiliate listings will include reviews provided to us by the partner platform. All ads will show an average star rating. |
| Number of reviews | The number of your reviews you’ve received may be displayed in parentheses next to your average star rating. Learn more about Reviews and Ratings on Local Services Ads. |
| Business hours | The hours that your business is open. |
| Google Verified | The Google Verified badge |
| Photos | Photos to show customers your business and your work. These will show in your profile when available. Note that personally identifying photos shouldn't be uploaded. Learn more about Local Services platform policies. |
| Business bio | Highlights about the important aspects of your business, such as whether you are locally-owned or offer free estimates. Learn more about your business bio and callouts. |
The formatting of your ad may change from time to time. Google adjusts the Local Services ad format to help you attract more leads. Alternate formats may include more or less information.
Note that if you're advertising through a partner affiliate, your profile information is provided to us by the partner affiliate directly. Learn more about Partner affiliate providers.
Ready to reach more customers through Local Services Ads?
Sign up for Local Services Ads