Local Services Ads offers a program that allows approved businesses, brands, or enterprises to conduct their own screening and verification checks.
Your business, brand, or enterprise may qualify for this program if:
- You perform license, background, and insurance checks (if applicable) on your business or professionals in a way that meets Google’s standards.
- Certain eligibility criterias are met, including but not limited to:
- US businesses
- Minimum of 10 locations
- 250 or more employees or annual revenue exceeding $50M USD
- Businesses with full-time employees (individual professionals or fieldworkers) must conduct the following checks where applicable:
- Insurance checks
- License checks
- Background checks
- Businesses and their full-time employees (contract and temporary workers are ineligible).
- Franchises that administer or maintain direct control of verification of the professionals or fieldworkers are eligible.
Note: To inquire about the Local Services Ads Equivalency program, reach out to your Local Services or Google Ads account manager.