About the Local Services Ads Equivalency Program

Local Services Ads offers a program that allows approved businesses, brands, or enterprises to conduct their own screening and verification checks.

Your business, brand, or enterprise may qualify for this program if:

  1. You perform license, background, and insurance checks (if applicable) on your business or professionals in a way that meets Google’s standards.
  2. Certain eligibility criteria are met, including but not limited to:
    • US businesses
    • Minimum of 10 locations
    • 250 or more employees or annual revenue exceeding $50M USD
    • Businesses must conduct the following checks on professionals or fieldworkers performing local services jobs:
      • Insurance checks
      • License checks
      • Background checks
    • Franchises that administer or maintain direct control of verification of the professionals or fieldworkers are eligible.
Note: To inquire about the Local Services Ads Equivalency program, reach out to your Local Services or Google Ads account manager.

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

Search
Clear search
Close search
Google apps
Main menu
11942532637522807219
true
Search Help Center
true
true
true