About the Local Services Ads Equivalency Program

Local Services Ads offers a program that allows approved businesses, brands, or enterprises to conduct their own screening and verification checks.

Your business, brand, or enterprise may qualify for this program if:

  1. You perform license, background, and insurance checks (if applicable) on your business or professionals in a way that meets Google’s standards.
  2. Certain eligibility criterias are met, including but not limited to:
    • US businesses
    • Minimum of 10 locations
    • 250 or more employees or annual revenue exceeding $50M USD
    • Businesses with full-time employees (individual professionals or fieldworkers) must conduct the following checks where applicable:
      • Insurance checks
      • License checks
      • Background checks
    • Businesses and their full-time employees (contract and temporary workers are ineligible).
    • Franchises that administer or maintain direct control of verification of the professionals or fieldworkers are eligible.
Note: To inquire about the Local Services Ads Equivalency program, reach out to your Local Services or Google Ads account manager.

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