To provide users with the most complete and up-to-date information about places, Google displays local listings (including business listings) on Google Search and Google Maps, as well as third-party websites and applications via APIs such as those on the Google Maps Platform. Google may also use local listing information to generate insights and leads for enterprise customers.
Information in local listings is compiled from a variety of sources:
- Publicly-available information, such as crawled web content (e.g., information from a business’ official website)
- Licensed data from third parties
- Users who contribute factual information (such as addresses and phone numbers), and content (such as photos and reviews), including business owners who claim local listings through Google My Business
- Information based on Google’s interactions with a local place or business