How Google sources and uses information in local listings

To provide users with the most complete and up-to-date information about places, Google displays local listings (including business listings) on Google Search and Google Maps, as well as third-party websites and applications via APIs such as those on the Google Maps Platform. Google may also use local listing information to generate insights and leads for enterprise customers.

Information in local listings is compiled from a variety of sources:

• Publicly-available information, such as crawled web content (e.g., information from a business’ official website)
• Licensed data from third parties
• Users who contribute factual information (such as addresses and phone numbers), and content (such as photos and reviews), including business owners who claim local listings through Google Business Profile
• Information based on Google’s interactions with a local place or business

If you believe a local listing is inaccurate or should be removed, you can suggest an edit or flag it for removal. If you believe it should be removed for any other legal reason, please submit a legal request. For further information about how Google processes personal data in the context of local listings, please see Google's Privacy Policy.

Price range

Price ranges on Google Maps and Search provide users an idea of what to expect in terms of the cost of goods or services before they visit a place or establishment. This helps them manage their budget and make informed decisions. 

Purpose of price range

To provide an expectation of costs and help users manage their budget before they visit a certain place or establishment.

Sources of price range

UGC prices from structured questions

We ask users structured questions when they write a review such as “How much did you spend per person?”, to gather data on typical spending. Based on the collected data, we show what the majority of users spend in a place or establishment.

Merchant price range

Merchants can share their price information directly with Google.

View price ranges

1. On your computer, open Google Maps.
2. On the map, select a place or establishment you plan to visit.
   • You can also search for a place.
3. On the left, click Overview.
4. Scroll to Price per person .
   • Reported by XXX people: This is from UGC. It’s the average price that people spend per head at the place or establishment.
   • Confirmed by business X days ago: This is merchant provided information. It’s the average price the merchant sets at their place or establishment.