About conditional and private rates

Conditional and private rates are types of rate rules that can increase the price competitiveness and price accuracy of your ads. They allow you to offer hotel rates with lower prices, show proper local taxes and VAT, and accurately reflect your pricing structure for a given region or for certain groups of users. Learn more about the taxes and fees policy for hotels

Conditional rates

Conditional rates offer different rates for an itinerary based on the end user's device, location, language, or signed-in status. Conditional rates may also be displayed to a randomized percentage of all users. Learn more about Conditional rates

Private rates

Private rates can be booked only by members of specific groups of users: those on an audience list, members of a loyalty program, or members of Google One. Private rates may be displayed clearly in your ad, or hidden until a user clicks through to a partner's site, depending on the rules for each group. Some private rates can be shown to all users, but can only be booked by users who have signed up for a loyalty program or membership group. Learn more about private rates

Note: Audience list support for private rates is only available for ads. It’s no longer available for free booking links.

Create rate rules using the editor in Hotel Center

You can define rate rules for conditional rates and private rates in the rate rules section of Hotel Center. Learn more about managing and updating your rate rules

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