Private rates details and examples

Private rates can be displayed in various unique UI treatments, as shown below, to better market your inventory.

Note: The graphics presented here may not match the exact appearance of Hotel Ads.

Membership programs

These discounted rates may be offered to users who are already a member of, or are willing to sign up for, your membership or loyalty program. You can choose whether your membership rates are visible or hidden.

Member rate visible

The UI treatment for these rates shows the unrestricted public rate with a strikethrough (such as $143), along with the discounted member rate and the amount of the discount. The ad also tells the user that sign-up for a member program may be required. The text on these ads reads: “Sign up for free, save XX%”.

Member rate hidden

These discounted rates can’t be displayed directly on Google. Instead, the next best rate for that user is shown with a strikethrough, and text indicates that a discounted price is available. A phrase like “Get price” is shown where the discounted price would normally be displayed.

You can choose to have the hidden rate described in one of three ways:

1. A discount percentage. The text will read, “Get X% off with free enrollment.”

2. A discount range. The text will read, “Get X-Y% off with free enrollment.” For discounts of 1-5%, the text will read “Get up to 5% off.” Larger discounts will be shown in 5-point increments, such as “Get 5-10% off” or “Get 10-15% off.”

3. A non-specific hint. In this case, the text will read: “Get a lower price with free enrollment.”

If free Wi-Fi is included in the membership rate, but isn’t part of non-member rates, it can be added to the UI treatment as well. In that case, for instance, “Get X% off with free enrollment” will become “Get X% off plus free Wi-Fi with free enrollment.”

If you want your member rate to be displayed only to certain users, you may combine this with other conditions, such as an audience list or the user’s device, location, language, or sign-in status. Member rates may also be displayed to a limited percentage of users.

For bidding in the ads auction, Google will use the membership rate. For other aspects of the system, Google uses a price based on what is displayed to the user, since disclosing more information benefits partners.

Audience lists

These rates are shown only to users specified by one of your audience lists. Since these ads are shown only to a limited audience list, the private rate is shown as the sole rate.

The usual callouts and rate features will apply to these ads.

If a rate is available to members of multiple audience lists, you can configure a rate rule to be eligible for any of those audience lists. However, your audience lists can’t intersect or be combined with narrowing conditional rates (such as device type). If you do want to target certain locations or other audience subsets for your audience list ads, you can do so through your Google Ads campaign settings.

To set up an audience list, you’ll first need a Google Ads link and account ownership. Learn more about how to Link Hotel Center and Google Ads

Note: You can combine an audience list with private rates to show the UI treatments listed above. See examples of private rate configurations in the Google Hotels API.

Google One rates

These discounted rates are for Google One users. The UI treatment for these rates shows the Google One rate along with the market rate (averaged by Google) with a strikethrough. A special phrase, “$X off,” may be added to highlight the rate if the rate meets discount requirements for the Google One badge.

Only one Google One rate is displayed per property or itinerary. We might not display the Google One rate if better rates are available, or if the discount isn’t significant enough to meet Google One rate requirements.

To show the Google One badge, contact Google to set up the necessary technical and reporting details.

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