Understanding your Hotel Center overview page

The overview page for Hotel Center shows a summarized view of your various feed categories. You’ll be able to view metrics categorized within Performance, Reports, Properties, Prices, and Landing Pages.

A representation of the "Overview" page in Hotel Center.
The following icons indicate the overall status of your reports, properties, prices, and landing pages. A more detailed breakdown can be found on the right side of each card.
No issues detected and positive check mark icon No issues present.
Some issues detected and check settings icon Review your metrics and settings in Hotel Center. Changes can be made to improve performance.
Significant issues detected icon There are significant issues. Immediate action is required.
Note: Color coding indicates recent trends in the state of your account. These attributes are calculated based on comparisons with your previous historical metrics.

Performance

A representation of the "Performance overview" card in Hotel Center.

The "Performance overview" card shows a summary of your property's impressions, clicks, and CTR from the last 30 days. Supplier partners will also be able to view the performance of non-booking link clicks such as calls and website clicks in the “Additional interactions” tab. Partners can switch between reports to view total traffic, free booking link traffic, and paid booking link traffic.

Properties

This image shows the Properties card in Hotel Center.

The "Properties" card displays the number of properties and a few hotel list metrics available to your Hotel Center account. These values are calculated by comparing your current and previous hotel list feed uploads. Scores are color-coded as follows:

  • Red: Your match rate has severely decreased. Immediate attention is required.
  • Orange: Your match rate shows some decreases. You may wish to review.
  • Green: Your match rate is steady or improving. No action is needed.

Number in feed: The total number of properties you’ve uploaded.

Matched in Maps: The number of properties successfully matched with Google’s canonical list of hotels from Google Maps and potentially eligible to participate in the ad auction.

Map overlap: The number of properties that have more than one match with Google’s canonical list of hotels from Google Maps.

# with data issues: The number of properties with data issues when compared with Google's canonical list of hotel information.

Updated: The time and date of the last update to the hotel list feed.

Prices

This image shows the Prices card in Hotel Center.

The "Prices" card offers an overview of primary price feed and accuracy metrics over the past 24 hours. Scores are color-coded as follows:

  • Red: Your score or rate has decreased a significant amount. Immediate attention is required.
  • Orange: Your score or rate is trending downward. You may wish to review.
  • Green: Your score or rate is steady or improving. No action is needed.

The price accuracy score represents your current ad auction-impacting score. Learn more about Google’s price accuracy policy.

The scale for ranking your price accuracy score and predicted price accuracy score are:

  • Excellent
  • Fair
  • Poor
  • At-risk
  • Failed

The predicted price accuracy score represents your expected score for the next rating period, based on trends of your most recent price updates.

Live pricing success rate indicates how often live pricing (query) requests have succeeded over the past 24 hours.

Price update rate measures how often Google receives your price updates from your primary pricing delivery mode.

  • "Stable" indicates that your update rate is consistent or improving.
  • "Unstable" indicates a recent drop in the update rate.
  • "Failed" indicates no recent updates at all.

Landing pages (formerly "point of sale" pages)

This image shows the landing pages card in Hotel Center.

The "Landing pages" card measures how many landing pages are correctly configured for your properties and priced itineraries. The overview will show the number of landing pages you’ve configured and total coverage of these landing pages.

Scores are color-coded as follows:

  • Gray: You have no landing pages configured. Set up landing pages to serve on Google.
  • Green: Your landing pages are correctly configured. No action is needed.

Reports

Reports card on the Hotel Center overview page

The “Reports” card shows your overall participation rate for the previous day. Learn more about Hotel Center Reports. Scores are color-coded as follows:

  • Red: Your participation rate has decreased significantly. Immediate attention required.
  • Green: Your participation rate is increasing and shows an upward trend.
  • Orange: Your participation rate is decreasing and shows a downward trend.

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