Understanding your Hotel Center overview page

The new overview for Hotel Center shows a summarized view of your various feed categories. You’ll be able to view metrics categorized within Performance, Reports, Properties, Prices, and Landing Pages.

Hotel Center overview page

The following icons indicate the overall status of your reports, properties, prices, and landing pages. A more detailed breakdown can be found on the right side of each card.
No issues detected and positive check mark icon No issues present.
Some issues detected and check settings icon Review your metrics and settings in Hotel Center. Changes can be made to improve performance.
Significant issues detected icon There are significant issues and immediate action is required.
Note: Color coding indicates recent trends in the state of your account. These attributes are calculated based on comparisons with your previous historical metrics.

Performance

 
This image shows the Overview card in Hotel Center.
The "Performance" card shows a summary of your property's impressions and clicks from the last 30 days.

Properties

This image shows the Properties card in Hotel Center.
The "Properties" card displays the number of properties and a few hotel list metrics available to your Hotel Center account. These values are calculated by comparing your current and previous hotel list feed uploads. Scores are color-coded as follows:
  • Red: Your match rate has severely decreased. Immediate attention is required.
  • Orange: Your match rate shows some decreases. You may wish to review.
  • Green: Your match rate is steady or improving. No action is needed.

Number in feed: The total number of properties you’ve uploaded.

Matched in Maps: The number of properties successfully matched with Google’s canonical list of hotels from Google Maps and potentially eligible to participate in the ad auction.

Map overlap: The number of properties that have more than one match with Google’s canonical list of hotels from Google Maps.

# with data issues: The number of properties with data issues when compared with Google's canonical list of hotel information.

Updated: The time and date of the last update to the hotel list feed.

Prices

This image shows the Prices card in Hotel Center.
The "Prices" card offers an overview of primary price feed and accuracy metrics over the past 24 hours. Scores are color-coded as follows:
  • Red: Your score or rate has decreased a significant amount. Immediate attention is required.
  • Orange: Your score or rate is trending downward. You may wish to review.
  • Green: Your score or rate is steady or improving. No action is needed.

The price accuracy score represents your current ad auction-impacting score. Learn more about Google’s price accuracy policy.

The scale for ranking your price accuracy score and predicted price accuracy score are:

  • Excellent
  • Fair
  • Poor
  • At-risk
  • Failed

The predicted price accuracy score represents your expected score for the next rating period, based on trends of your most recent price updates.

Live pricing success rate indicates how often live pricing (query) requests have succeeded over the past 24 hours.

Price update rate measures how often Google receives your price updates from your primary pricing delivery mode.

  • "Stable" indicates that your update rate is consistent or improving.
  • "Unstable" indicates a recent drop in the update rate.
  • "Failed" indicates no recent updates at all.

Landing pages (formerly point of sale pages)

This image shows the landing pages card in Hotel Center.
The "Landing pages" card measures how many landing pages are correctly configured for your properties and priced itineraries. The overview will show the number of landing pages you’ve configured and total coverage of these landing pages.

Scores are color-coded as follows:

  • Gray: You have no landing pages configured. Set up landing pages to serve on Google.
  • Green: Your landing pages are correctly configured. No action is needed.

Reports

Reports card on the Hotel Center overview page
The “Reports” card shows your overall participation rate for the previous day. Learn more about Hotel Center Reports. Scores are color-coded as follows:
  • Red: Your participation rate has decreased significantly. Immediate attention required.
  • Green: Your participation rate is increasing and shows an upward trend.
  • Orange: Your participation rate is decreasing and shows a downward trend.
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