Manage and update your landing pages

Individual landing pages can be added using the “New landing page” button:

1. On the landing page view, click on the List tab and then the New landing page button.
2. Select the landing page matching criteria needed to prefer or block user types from landing on this new page.
3. Create your new landing page URL using the provided Google variables. If your production website already has a landing page URL, you can also use that and substitute the listed variables for the associated values. Learn more about using variables and conditions
4. Create a unique ID and display name for the new landing page. The display name will be displayed in ads based on the language specified.
5. In the URL section, click on the Test button. Google will test and validate the URL against test itineraries to confirm that the landing page is functioning correctly.
6. Click Publish to confirm your changes.

To add a new landing page using XML:

1. On the landing page view, click on the Upload tab.
2. Upload your landing page XML file using the recommended syntax. Learn more about landing pages
3. Click Submit.
   • After you submit your XML file, Google will test and validate the URL. You will see a list of the landing pages you uploaded. Landing pages that uploaded correctly will show with a green checkmark , and landing pages that have errors will show with a red exclamation point .
4. Click Publish to confirm your changes.

URL and LPURL test itineraries will indicate if the details of a given landing page are incorrect or aren’t formatted properly. In that case, ads related to that landing page will not be displayed on Google until all issues have been addressed. For testing itineraries:

• If you see a red exclamation point: Review the last changes you made to your URL or LPURL parameters using the "Edit" button and check if the changes were formatted correctly.
• If the uploader could not generate test itineraries: When testing itineraries, you may receive a message saying that no prices match your landing page parameters.
  • If you see this error message, try these steps:
    1. Check your feed status for warnings that Google is experiencing errors while parsing your prices.
    2. Check your URL parameters. If you’ve updated your site capabilities, the new parameters may not match your cached prices on Google.
    3. If you use AllowablePointsOfSale, update your price feed with the ID in context. This will allow Google to test itineraries.
• If you see a “Failed to parse XML” error: Review the error details provided, as well as the line and column where there are issues on your XML file.

If none of these solutions resolve your problem, contact Google support for help.

By reordering your landing pages, you can choose which landing pages Google will prioritize first when matching to a given itinerary. To reorder landing pages, click the Reorder list button and use the slider or drag and drop the specified landing page to the desired position. Google will always select the first successfully matched landing page to generate a valid URL, hence higher priority landing pages should be listed first.

To scroll and reorder your landing pages without using the mouse:

1. In the “Landing pages” view, use Tab to select the “Reorder list” button and press Enter.
2. Use Tab to highlight the landing page you want to move.
3. Use the left arrow key to select the handle for the landing page.
4. Use the up and down arrow keys to reposition and reorder the selected page.
5. Use the right arrow key to deselect the handle.
6. Save the changes when you’re done.

Branding restrictions

If you support multiple brands, you can use the same integration and account for the landing pages, but only in cases where the brands use the same pricing (same hotel set and same price set) as all other brands on the account.

For example, a company called ‘TravelAgency.com’ might define the following landing pages.

• Same back-end:
  • “TravelAgency.com”: For users in the United States. The website for this landing page is in English and uses US dollars as the currency.
  • “OtherBrand.com.ca”: For users in Canada. This landing page uses the same pricing back-end as “TravelAgency.com”, but has a different brand.

• Different back-end:
  • “OtherBrand.com.uk”: For users in the UK. This landing page uses a different back-end.

In the example above, you can include OtherBrand.com.ca in your landing page file because it uses the same hotels and pricing back-end as Travelagency.com. OtherBrand.com.uk would require a separate account because it uses a different pricing back-end as the other example points of sale. For more information, contact Google by using the contact form.