A dynamic tracking URL that serves as the final landing page for your listing. The Landing page URL (LPURL) is an XML tag that gets added to the landing page (Point of Sale) file using the XML element <LPURL>. The LPURL/URL will enable Hotel Ads partners to utilize ValueTrack parameters available in Google Ads and track traffic coming from Hotel Ads campaigns to your website. Note that <LPURL> is not used for organic booking links. Furthermore, if both <LPURL> and <URL> are defined within the same Point of Sale, Google Ads will prioritize and select the <LPURL>.
LPURL
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