Pricing: Check your price accuracy

In the “Accuracy” tab, you can review your price accuracy report, which includes your price accuracy score, recent trends in your score, and the most recent itineraries evaluated by Google from your prices. Use this report to help ensure adherence to Google's Price Accuracy Policy and Taxes and Fees Policy or determine potential sources of price discrepancies.

To view your price accuracy score:

  1. Sign in to your Hotel Center account.
  2. Select Prices from the navigation menu on the left.
  3. Click the Accuracy tab.

How your price accuracy score is calculated

To determine your price accuracy score, Google compares the price you provided to Google with the price a user sees on your website. Specifically, Google takes a subset of your prices and compares the base rates as well as taxes and fees for a given hotel or itinerary you supplied to Google (known as feed or cached values) to what Google retrieved from your website.

If the feed value differs from the retrieved value (especially if the retrieved price is higher than the feed price), Google may flag this as a Price Accuracy Policy violation, suspend the hotel, and lower your price accuracy score. Learn how to report and resolve price violations

Book on Google

If you use Book on Google, your price accuracy score for these listings is determined by comparing the price you provided to Google with the checkout prices generated from Book on Google. This will be combined with the price accuracy score for your landing page listings to determine your overall price accuracy score.

Because your price accuracy score is based on only a subset of your prices, use this report to detect patterns that might result in price accuracy issues. Don't use the price accuracy report as a comprehensive list of prices.

Understanding your price accuracy report

Your current and predicted score

Your price accuracy score is displayed at the top of the page.

  • Current: Your current average score that will be used in the bidding auction.
  • Predicted: Your estimated future score based on trends from your most recent price updates.

Possible values for your score:

  • Excellent
  • Good
  • Poor
  • At-risk
  • Failed
Note: Price accuracy results are weighted by the volume of your relative traffic from Google. Your overall price accuracy score, not the separate scores, is used when deciding your real-time ranking for all types of bookings.
Trend graphs

The center of the "Accuracy" page displays recent trend graphs for your price accuracy score and mismatch reasons for both your landing page and Book on Google listings.

  • Price accuracy score chart: Shows the trend for your average score(s) over the last 30 days.
    • For Book on Google partners, the graph will show the trends for both your landing page listings and your Book on Google listings, as well as the overall trend.
  • Mismatch reasons: Shows the most common mismatch reasons over the last 7 days.
    • For Book on Google partners, mismatch reasons for your landing page listings and Book on Google listings will be shown on separate tabs.

Landing page mismatch reasons:

  • Delayed matches
  • Site error
  • Room not available
  • Taxes + fees missing
  • Discount missing
  • Incorrect discount value
  • Other

Book on Google mismatch reasons:

  • No rates
  • Rate code mismatch
  • Rate plan mismatch
  • Room not available
  • Price difference
  • Hotel not found
  • Integration error
  • Server error
  • Other
Recent price samples

The table at the bottom of the page shows the most recent itineraries evaluated by Google. You can also filter the view by columns and download the sample data as CSV.

Column name Description Landing pages Book on Google
Hotel ID The unique ID for the hotel that you use in your hotel list. Green checkmark Green checkmark
Check in The first day of the itinerary, in YYYY-MM-DD format. Green checkmark Green checkmark
Nights The number of days for the itinerary. Green checkmark Green checkmark
Report Date The date your price accuracy was evaluated by Google. Green checkmark Green checkmark
Date (retrieved) The date and time that Google retrieved the price from your website. Green checkmark Green checkmark
Rate (retrieved) The price retrieved from your website. The value is given in the currency displayed in the "Currency (retrieved)" column. Green checkmark Green checkmark
Base rate (retrieved) The price per night of the given itinerary that Google retrieved directly from your website. Green checkmark Green checkmark
Taxes + fees (retrieved) The total amount of taxes and fees that Google retrieved from your website for the given itinerary. Google compares this value to the provided taxes and fees to determine if your taxes and fees are accurately displayed in Hotel Center as compared to your website. Green checkmark Green checkmark
Currency (retrieved) A three-letter currency code representing the currency that the retrieved price and taxes and fees are given in. Green checkmark Green checkmark
Date (feed) The date and time that Google received and stored the provided price. Green checkmark Green checkmark
Rate (feed) A representation of the provided price, calculated based on the “Rate type (feed)”. The value is given in the currency displayed in the "Currency (feed)" column. Green checkmark Green checkmark
Base rate (feed) The price per night of the given itinerary that you provided to Google. Google compares this value to the retrieved price to determine if your prices are accurately displayed in Hotel Center as compared to your website. Green checkmark Green checkmark
Taxes + fees (feed) The total amount of taxes and fees that Google has for the given itinerary. Google gets this value from its data cache, which contains the taxes and fees that you provided. Green checkmark Green checkmark
Currency (feed) A three-letter currency code representing the currency that the provided price and taxes and fees are given in. Green checkmark Green checkmark
Rate type (feed)

The parameters used to determine the "Rate (feed)". Possible values are:

  • Base
  • Base per night
  • Base + X% VAT
  • Base + X% VAT per night
  • Total
  • Total per night
Green checkmark Green checkmark
Price freshness The "Date (retrieved)" minus "Date (feed)", in hours. Green checkmark red x mark
Advance booking window The "Date (retrieved)" minus "Check in", in days. Green checkmark Green checkmark
Total price deviation The difference between the provided price (including taxes and fees) and the retrieved price (including taxes and fees). A positive percentage indicates that the total retrieved price is greater than the total provided price. Green checkmark Green checkmark
Base price deviation The difference between the provided price and the retrieved price. A positive percentage indicates that the retrieved price is greater than the provided price. Green checkmark Green checkmark
Taxes and fees deviation The difference between the provided taxes and fees and the retrieved taxes and fees. A positive percentage indicates that the retrieved taxes and fees value is greater than the provided taxes and fees value. Green checkmark Green checkmark
Method This shows how retrieved prices were retrieved. Green checkmark red x mark
Price match This shows whether the provided price matches the retrieved price. Green checkmark Green checkmark
Rate rule ID The defined rate rule ID for conditional rates from your rate rule definition file. Green checkmark red x mark
Hotel location This indicates where the hotel is located. Green checkmark red x mark
Device type The end-user's device type. Green checkmark Green checkmark
Affects score Whether or not the price accuracy check impacted your overall score. Google will sometimes conduct experimental checks that don't count towards your price accuracy score. Any validations published as being "Affects Score = ‘No’" are strictly for debugging purposes and providing more granularity to your Price Accuracy health. Green checkmark Green checkmark
Landing page The landing page (formerly point of sale) URL that was accessed for this booking. Green checkmark red x mark
Final domain The retrieved domain of your final booking page. Green checkmark red x mark
Room ID The RoomID provided in your RoomData transaction message. Green checkmark red x mark
Package ID The PackageID provided in your PackageData transaction message. This will be linked to a RoomID. Green checkmark red x mark
Promo code The PromotionID we found linked to your feed price. This is provided via the Promotions API in ARI pricing messages. Green checkmark red x mark
Date (corrected) The date and time Google received a new price matching the retrieved price. We only monitor prices for 24hrs after the initial mismatch. Green checkmark red x mark
Brand The brand for your hotel as defined using the “hotel_brand” field in your Hotel List Feed. Green checkmark red x mark

Price coverage

The "Coverage" tab shows your coverage of cached prices across all supported hotel-itinerary combinations for each of your matched hotel's check-in dates and lengths of stay. This report, updated daily, currently supports up to 330 days of your advance booking window and up to 30 days for the length of stay.

To view your price coverage report:

  1. Sign in to your Hotel Center account.
  2. Select Prices from the navigation menu on the left.
  3. Click the Coverage tab.

Cached price coverage

The cached price coverage report shows a percentage value that indicates your coverage of cached prices across hotel-itinerary combinations for your advertised hotel's check-in dates and lengths of stay (from 0 to 330 days in advance and 1 to 30 nights long). The report displays the following columns:

  • Advance booking window: The number of days in advance the end-user wants to book the hotel. The rows are grouped by 30-day spans. The maximum number of advance days is 330. It's calculated based on the date in the hotel’s time zone when the request is made.
  • Length of stay: The number of nights the end-user has selected to stay for. The columns are grouped by 7-day spans. The maximum number of nights is 30.

You can sort by the "Advance booking window" and the 4 lengths of stay in ascending or descending order by clicking the header of each column.

Note: Clicking on each value within the table will display a more detailed graph with additional data points.

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