Best practices for entering rates using your Google Business Profile

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When travelers are looking for a place to stay, they expect to find relevant, up-to-date, and accurate information to plan their trip. Follow these best practices for showing free booking links on Google to ensure that users will see the best options you have available.

Provide your best rate

  • Provide your lowest publicly available room rate for double occupancy.
  • Ensure you provide all mandatory taxes and fees that apply to any rate you provide.
  • Don’t include optional fees, such as meal charges or parking. Learn more about our Taxes and Fees policy

Provide accurate prices

  • Provide accurate prices and availability.
  • Review your prices and availability often to ensure that what you're displaying as the price in search results matches the price travelers will see on your booking site.

You can enter rates for up to 2 years in advance. Travelers can search for prices up to a year in advance with stays of up to 30 days.

Keep your account secured and updated

  • Choose a strong password for your account.
  • Update the software/operating system regularly.
  • Close and remove your Google Business Profile if the business is no longer functioning.

For more information, visit our FAQ page.

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