Google is introducing a way for hotel owners to highlight their sustainability practices to environmentally-conscious consumers. There’s a growing trend of consumers who care about the environmental impact of their purchases. They’re increasingly seeking out information to help them make more informed and responsible decisions.
Instructions
You can add your hotel’s sustainability practices through your Google Business Profile. Choose from a list of options across 4 categories, and indicate if you’ve received any eco certifications. Attributes and certifications will appear on the hotel placesheet in the “Sustainability” section based on what you’ve reported.
Sustainability practices and definitions
These are the attributes which you're able to select in Business Profile. They have been carefully considered and selected to best summarize common and most impactful practices across the industry. Google uses the following terms and definitions to align sustainability practices across our hotels.
Energy efficiency
Water conservation
Waste reduction
Sustainable sourcing
Eco certifications
Eco certifications are granted to hotels that meet sustainability criteria designated by a third-party certification agency. Eco certifications also serve as a signal to help consumers and the broader community know that your hotel is actively working to make a positive environmental impact in the world.
When a hotel is labeled “eco-certified” on Google, it means they have reported earning a certification from an agency that Google has identified as meeting the following standards:
- The agency must use globally recognized and reputed criteria to evaluate the hotel.
- The evaluation must focus on environmental impact from at least these 4 categories:
- Energy efficiency
- Water conservation
- Waste reduction
- Sustainable sourcing
- The agency must conduct an on-site audit to verify the hotel's sustainability practices, or use an independent third party to do so.