Prohibited Practices Policy

Google does not allow sites to use Hotel Ads or free booking links where behavior is deceiving, confusing, unsafe, or abusive to users. Violations will be reviewed by our policy team. If our policy team finds an account is in violation of this policy, they will reach out to account owners directly with more details. Violations can result in price accuracy penalties, and could lead to a minimum account suspension of 5 business days if issues are not resolved during a specified warning period. Subsequent violations will incur longer suspensions (up to permanent suspensions for repeat offenders). Egregious violations can result in immediate account suspension.

Abuse of the ad network

The following are not allowed:
  • Malicious content, specifically content that may harm or grant unauthorized access to a computer, device, or network
    • Examples: computer viruses, ransomware, worms, trojan horses, rootkits, keyloggers, dialers, spyware, rogue security software, and other malicious programs
  • Attempts to bypass data quality and/or policy review processes, including Price Accuracy scoring
    • Examples: cloaking; use of dynamic DNS to switch page or product; manipulating product data or site content in order to bypass our automated system checks; restricting crawler access to your landing pages
  • Consistently incorrect landing page redirects

Irresponsible data collection and use

Advertising partners should not misuse user information, nor collect it for unclear purposes or without appropriate security measures.
  • Examples of user information that should only be collected when necessary and must be handled with care include: full name; email address; mailing address; phone number; national identity, pension, social security, tax ID, health care, or driver's license number; birth date or mother's maiden name in addition to any of the above information; financial status; political affiliation; sexual orientation; race or ethnicity; religion.
  • Examples of irresponsible data collection and use:
    • Obtaining the following data over non-secure SSL (https://) server connections:
      • Username or email in combination with passwords
      • Credit and debit card numbers
      • Bank and investment account numbers
      • Checking account numbers
      • Wire transfer numbers
      • National identity, pension, social security, tax ID, health care, or driver's license number
    • Re-selling users' contact information or using images of users in ads or free booking links without their consent
    • Unnecessary data collection
    • Using user information deceptively or without specific consent
    • Sending users spam

Learn more about the Google Ads policy on data collection and use


The following are not allowed:
  • Prompting users to initiate a purchase, download, or other commitment without first providing all relevant information and obtaining the user’s explicit consent
  • Representing yourself, your company, or your offers in a way that is not accurate, realistic, and truthful
  • Frequently providing incorrect pricing, not otherwise reflected in Price Accuracy score
  • Destination URL (landing page) repeatedly unavailable
  • Users are unable to complete checkout
  • Displaying offers that cannot be reliably booked
  • Taxes and fees charged for Google users should not be computed differently than they are for non-Google users.

Additional Resources

Was this helpful?
How can we improve it?
Clear search
Close search
Google apps
Main menu
Search Help Center