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Active account management policy

Once your AdWords account has been activated for Ad Grants, there are still some requirements for actively managing your account.

What's the policy?

If you don't meet the following requirements, your account may be cancelled without notification:

  • Whether you have an AdWords or AdWords Express account, you'll need to sign in at least once a month to review performance
  • Whether you have an AdWords or AdWords Express account, make one or more changes to the account at least once every 90 days

This policy is important because the performance of your account can change over time. An account that's performing well one month might not perform well the next month, making it necessary for you to check the account regularly.

Additionally, if your account is a legacy member of the GrantsPro program, you must complete a mandatory customer survey as a condition of your participation.

To be informed about mandatory updates to the program, including changes relating to this policy, make sure that the email address used for notifications is current and checked regularly. Learn how to update your email address for notifications.

What types of changes meet this policy?

You'll need to regularly review and refine your account's performance. Learn more about monitoring your ads and keywords in your AdWords account.

What should I do if my account has been turned off?

If your AdWords or AdWords Express account has been turned off because you haven't met the requirements for active management, you can contact the AdWords team and request a review of your account.

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