Request to reactivate Ad Grants account

Before you request to reactivate your Ad Grants account, please ensure you've checked the following:
  • If your account uses auto-bidding or has been created since January 1, 2018, do you have conversion tracking installed per requirements and active conversion activity?  
  • Do any of your active keywords have a low quality score of 1 or 2 (of 10)? To prevent a future account disruption, create an automated rule to pause low quality score keywords automatically.
  • Are any of your active keywords non-approved single-word keywords or generic with low landing page experience quality?
  • Are your campaigns geo-targeted to your organization's scope of service for high quality user experiences in each area?
  • Is your account-level CTR for active keywords now above 5% for the last 7 days of account activity?  If not, improve CTR with these tips.
  • Do you have at least 2 text ads per enabled ad group, at least 2 ad groups per enabled campaign, and active sitelinks?
  • Does your website comply with policies?

An account may be suspended permanently for repeated violations or an egregious violation. Any account found in violation of program policies is subject to automatic suspension without notification. Google reserves the right to grant or deny an organization's application or participation at any time, for any reason, and to supplement or amend these eligibility guidelines at any time.

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If you are an agency or someone who manages multiple Google Ads accounts, please do not enter the Customer ID for your Google Ads Manager Account. Please enter the Customer ID for the individual account. Learn how to find your Google Ads customer ID.
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Great news! You can now provide the Ad Grants team with one-time approval to make changes to your account to bring it into full policy compliance. We’ll make the necessary changes within 5 business days and send you a confirmation email once they’re completed.

I agree to the terms and conditions below

Please note that some policy compliance areas may require your action, and we cannot guarantee that your Ad Grants account will be reactivated. In these instances, Google Ad Grants support will reply with additional instructions.

Terms and conditions

It’s important to note that Google doesn’t guarantee or promise any particular results from implementing the changes you authorize. You will be responsible for any impact these changes have on your account, including impact on your campaign performance or spending. Be sure to monitor your account regularly so you understand what’s happening and can make campaign adjustments as necessary. Please also note that any changes that you make in your Ads account while Google Ads Specialists are working on your requested changes may be lost. You may want to wait until we have finished making your requested changes before making any changes yourself.

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