Request to reactivate Ad Grants account

Before you request to reactivate your Ad Grants account, please ensure you've checked the following:
  • If your account uses auto-bidding or has been created since January 1, 2018, do you have conversion tracking installed per requirements and active conversion activity?  
  • Do any of your active keywords have a low quality score of 1 or 2 (of 10)?  To prevent a future account disruption, create an automated rule to pause low quality score keywords automatically.
  • Are any of your active keywords non-approved single-word keywords or generic with low landing page experience quality?
  • Are your campaigns geo-targeted to your organization's scope of service for high quality user experiences in each area?
  • Is your account-level CTR for active keywords now above 5% for the last 7 days of account activity?  If not, improve CTR with these tips.
  • Do you have at least 2 text ads per enabled ad group, at least 2 ad groups per enabled campaign, and active sitelinks?
  • Does your website comply with policies?

An account may be suspended permanently for repeated violations or an egregious violation. Any account found in violation of program policies is subject to automatic suspension without notification. Google reserves the right to grant or deny an organization's application or participation at any time, for any reason, and to supplement or amend these eligibility guidelines at any time.

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