Featuring Nomination

After submitting this form, our team will review the information provided to determine suitable featuring opportunities.  

Please note that this form must be submitted a minimum of three weeks ahead (four weeks for newly launched apps) of the desired featuring date and APK/AAB must be available in Play Console to be considered for featuring. 

* Required field

App, Game, or Family? *

Featuring Nomination (App)

This form should be used to submit details regarding New App launches if you meet the eligibility criteria detailed below.

For updated titles, a subset of titles which meet the related eligibility requirements have access to Play Premium Growth tools, which includes access to Promotional Content. Promotional Content allows you to promote fresh and timely content on Google Play such as special offers, limited-time events, featured products, new content, and major updates. Please utilize Promotional Content to promote your updated titles if eligible.

Please confirm you have met the minimum requirements to be eligible for featuring consideration:

  1. Comply with Policy Practices, Launch Checklist, Design Guidelines, and meet core App Quality Guidelines.
  2. Simultaneously launch your app across key mobile platforms
  3. Maintain a high user rating by listening to user feedback: Minimum Rating Requirements for featuring is 3.0 or higher
  4. New Apps - Should be launched within 4 months of your desired featuring date
  5. Optimize device support, as relevant to the app (e.g. phones, tablets, wearables, TV)
  6. Ensure mobile platform parity in both design & features
  7. Localize apps in markets where you'd like to be featured
  8. Adopt a Material Design UI
  9. For new launches, launch an alpha/beta version to receive feedback from users
  10. Submit APK/AAB for review at least 4 weeks ahead for newly launched app

Please note: We consider many factors when promoting an app on the Play Store and meeting the above requirements does not guarantee promotion.

Does your app meet all of the above minimum requirements? *
Please confirm that this is a new launch. *

Featuring Nomination (Family)

Please confirm you have met the minimum requirements to be eligible for featuring consideration:

  1. Comply with Policy Practices, Launch Checklist, Design Guidelines, and meet core App Quality Guidelines.
  2.  Simultaneously launch or update your app across key mobile platforms
  3. Maintain a high user rating by listening to user feedback: Minimum Rating Requirements for featuring: 3.8 (subscription: 3.6)
  4. Optimize device support, as relevant to the app (e.g. phones, tablets, wearables, TV)
  5. Ensure mobile platform parity in both design & features
  6. Localize Play listing in markets where you'd like to be featured
  7. Adopt a Material Design UI
  8. For new launches and major updates, launch an alpha/beta version to receive feedback from users
  9. Submit APK/AAB for review at least 3 weeks prior to launch


Please note: We consider many factors when promoting an app on the Play Store and meeting the above requirements does not guarantee promotion.

Does your app meet all of the above minimum requirements? *

Featuring Nomination (Game)

We are developing new ways to promote high-quality titles and enrich experiences for both developers and users. Please refer to the below options for launch & update planning for your Games titles:

For new title launches:

  • If you are enrolled in the Google Play Partner Program, you have access to the “Launch Planning” feature in Play Developer Console. Please provide details of your upcoming launch plans there, you do not need to complete this featuring nomination form. Learn how to get the most out of launch planning via the Play Academy.
  • If you are not part of Google Play Partner Program, please share your launch plans in this form to be considered for featuring opportunities.

For updated titles, a subset of titles which meet the related eligibility requirements have access to Play Premium Growth tools, which includes access to Promotional Content. Promotional Content allows you to promote fresh and timely content on Google Play such as special offers, limited-time events, featured products, new content, and major updates. Please utilize this feature to promote your updated title. We do not accept requests for the featuring of title updates via this featuring form.

Please confirm you have met the minimum requirements to be eligible for featuring consideration:

  1. Comply with Policy Practices, Launch Checklist, Design Guidelines, and meet core Quality Guidelines.
  2.  launch your app across key mobile platforms
  3. Maintain a high rating by listening to user feedback: Minimum Rating Requirements for Featuring is 3.8 or higher
  4. New Games - Should be launched within 120 days of your desired featuring date
  5. Optimize device support, as relevant to the app (e.g. phones, tablets, wearables, TV)
  6. Ensure mobile platform parity in both design & features
  7. Localize Play listing and app content across Play’s key markets globally
  8. Soft launch your game to receive feedback from users
  9. Submit APK/AAB for review at least 3 weeks before launch

Please note: We consider many factors when promoting games on the Play Store and meeting the above requirements does not guarantee promotion.

Does your game meet all of the above minimum requirements? *
Please confirm that this is a new launch. *
You are not currently eligible to be considered for featuring. Please ensure that you meet all of our minimum requirements when you request featuring consideration.
Is your app/game in the Designed for Families program? *
Does your app currently comply with the Design for Families Program Requirements? *
For more details, please review the Program Requirements. Note, this is a requirement to be considered for featuring in the family section of the store.
If your app contains ads, do you only show ads that are appropriate for children? *
  For more details, you can review the Ads & Monetization policies for the Designed for Families program
You are not currently eligible to be considered for featuring. Please ensure that you meet all of our minimum requirements when you request featuring consideration.

Company Info

If you are considered for featuring, we will use this email address to confirm request details. Please be sure to enter valid email address or we won't be able to review your request. 
Preferred Language
Please select the language you preferred to receive communication from Google with this request. Please note that selecting non-English language here does not guarantee that you will receive email in that language. 

Title Info

APK/AAB must be available in Play Console to be considered for featuring. 
Channel for review *

Featuring Request Info

Which of the following devices do you want your title to be featured on? [select all that apply] *
Your title needs to be optimized for the selected devices to be featured on these devices.
Please select all regions where you would like to be considered for more prominent featuring, and target at least one of the listed markets. *
Note: Your title will only show in markets you have targeted. 
Americas *
Europe, Middle East & Africa *
Asia Pacific *
ROW(Rest of World) *
Please note - In order to target Japan and/or Korea, your title must be localized into Japanese/Korean. If your title is not localized into those languages, please uncheck Japan/Korea from the target country above. 
Please select all languages your App supports *
Please note that selecting languages here may trigger additional language review.
Please select all languages your App supports *
Please note that selecting languages here may trigger additional language review.
Please select all languages your Game supports *

Please note that selecting languages here may trigger additional language review.

Is this a new launch, major update or minor update? *

New Launch Details

Please specify timezone as well (e.x. PST, GMT, JST)
Will you launch on all major platforms simultaneously? *
Please provide context for why you are focusing on these specific markets or regions.
Would you like to provide more info on your featuring request?  *
Add additional field
Please provide a link to your pitch deck for your featuring request. Google Drive preferred.

Soft Launch Metrics

Please list using 2-Letter Country Code

Launch Details

Explain how you plan to promote this new launch. Please include marketing budget and plans. 
What is your main monetization model? *

Update Details

Please provide context for why you are focusing on these specific markets or regions.
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