User Generated Content

User-generated content (UGC) is content that users contribute to an app, and which is visible to or accessible by at least a subset of the app's users.

Apps that contain or feature UGC, including apps which are specialized browsers or clients to direct users to a UGC platform, must implement robust, effective, and ongoing UGC moderation that:

  • Requires users accept the app's terms of use and/or user policy before users can create or upload UGC;
  • Defines objectionable content and behaviors (in a way that complies with Google Play Developer Program Policies), and prohibits them in the app’s terms of use or user policies;
  • Conducts UGC moderation, as is reasonable and consistent with the type of UGC hosted by the app;
    • In the case of augmented reality (AR) apps, UGC moderation (including the in-app reporting system) must account for both objectionable AR UGC (e.g., a sexually explicit AR image) and sensitive AR anchoring location (e.g., AR content anchored to a restricted area, such as a military base, or a private property where AR anchoring may cause issues for the property owner).
  • Provides an in-app system for reporting objectionable UGC and users, and takes action against that UGC and/or user where appropriate;
  • Provides an in-app system for blocking UGC and users;
  • Provides safeguards to prevent in-app monetization from encouraging objectionable user behavior.

Incidental Sexual Content

Sexual content is considered “incidental” if it appears in a UGC app that (1) provides access to primarily non-sexual content, and (2) does not actively promote or recommend sexual content. Sexual content defined as illegal by applicable law and child endangerment content are not considered “incidental” and are not permitted.    

UGC apps may contain incidental sexual content if all of the following requirements are met: 

  • Such content is hidden by default behind filters that require at least two user actions in order to completely disable (e.g., behind an obfuscating interstitial or precluded from view by default unless “safe search” is disabled).
  • Children, as defined in the Families policy, are explicitly prohibited from accessing your app using age screening systems such as a neutral age screen or an appropriate system as defined by applicable law.
  • Your app provides accurate responses to the content rating questionnaire regarding UGC, as required by the Content Ratings policy.

Apps whose primary purpose is featuring objectionable UGC will be removed from Google Play. Similarly, apps that end up being used primarily for hosting objectionable UGC, or that develop a reputation among users of being a place where such content thrives, will also be removed from Google Play.

Examples of common violations
  • Promoting sexually explicit user-generated content, including implementing or permitting paid features that principally encourage the sharing of objectionable content.
  • Apps with user generated content (UGC) that lack sufficient safeguards against threats, harassment, or bullying, particularly toward minors.
  • Posts, comments, or photos within an app that are primarily intended to harass or single out another person for abuse, malicious attack, or ridicule.
  • Apps that continually fail to address user complaints about objectionable content.
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