Troubleshoot app statistics problems

If you're having trouble with your app statistics data, the information below may help.

Why did my "Daily installs" go down?

Here are some app changes that might cause a decrease in installs:

  • New permissions that require users to manually accept changes
  • Changes to country or language distribution
  • Changes in advertising
  • Changes in app placement within the store
  • Carriers pre-installing your app (system apps are only counted in statistics after an initial update through Google Play)

If you believe none of these scenarios apply to you, contact our support team.

There's a problem with the statistics report I downloaded.

If you're unable to open the report you downloaded from Play Console, contact our support team.

View updates to Google Play statistics

Note: The updates below are entered and ordered chronologically. Older updates may no longer be relevant.

June 11, 2022–July 19, 2022: Installs, acquisitions and engagement metrics fix

A change to the systems that record app installs and uninstalls caused our Play Console metrics to accidentally miss some data. There was a reduction in reported metrics across installs, acquisitions, engagement metrics, and more.

Historical data from June 28, 2022 to July 29, 2022 has been recovered.

Unfortunately due to the limits on our data retention there will be some data that cannot be recovered. The precise range of data we cannot recover is as follows: 

  • Store performance: June 11–July 4 
  • Engagement: June 11–July 11
  • Users and Device metrics: June 11–27
  • PlayPass: June 11–24
  • Store listing experiments will not be backfilled

May-June 2022: Acquisition reporting data fix

Between 23rd May and 23rd June, an error means that some of your acquisition data may have been under-reported. This did not impact the actual number of downloads your app received. The error has been identified and fixed, and historic data between these two dates is being corrected.
April 2022: Updated calculation methods for subscription metrics

We’ve updated our calculation methods for subscription metrics in Play Console.

Subscription metrics such as new subscription counts, conversion and retention rates, and cancellations are more consistent. They are also now calculated in line with financial metrics.

You’ll be able to directly compare data between Play Console and the Real Time Developer Notifications API. Finally, all subscription metrics are also now cumulative. This means that data for previous days won’t change over time.

April 2022: Changes to how we count key metrics

We made several improvements and fixed bugs relating to how we count installs, uninstalls, updates, and device activity. In addition, we improved our approach in counting data that is missing for users who have removed install activity for privacy reasons.

July 26 and August 26, 2019: Missing user acquisitions data

On two separate occasions during the dates above, a temporary error caused the loss of some user acquisitions data from Play Console. We are unable to fix the data for this time period.

August 2019: Subscription analytics bug fix

On August 21, we fixed a bug in our subscriptions data. For many apps, this may have caused a change in active subscriptions reported in Play Console and subscription analytics CSV exports for the past year and more.
Revenue reporting in both the Play Console and CSV exports is not affected by this change.
Data prior to the May 25, 2018, could not be corrected and has been removed from Play Console.

July–August, 2019: Incorrect attribution of deep link traffic

Between July 25 and August 8, 2019, the majority of traffic from other acquisition channels were incorrectly classified as "Play Store (organic)." You may see an increase in "Play Store (organic)" visits during this time period. We are unable to fix the data for this time period.

May–July, 2019: Under-reporting Play Store Search acquisition performance

From May 28 to July 31, 2019, visits and installs from store listing previews (which allow users to view screenshots and install directly from search results) were not included in the Play Store Search acquisition channel. These installs were instead reported as "Installs without store listing visit."
You may see a drop in Play Store Search visits and installs and an increase in "Installs without store listing visit" during this time period. We are unable to fix the data for this time period.

March 4, 2019: Install data discrepancy

Between March 4, 2019 and March 6, 2019, some updates were mistakenly reported as uninstalls followed by installs.
Your install data for this period may be inflated.
October 15, 2018: Data source update

The data source for some metrics within Play Console has been updated. The updated data source measures some metrics, like "Installs on active devices", more accurately.

You  may also notice a change to other metrics and most dimensions (such as carrier or language).

July 17, 2018: Pre-installs included in installation metrics

As of July 17, 2018, more comprehensive pre-install data is included in installation metrics.

If your app comes pre-installed on any devices, you may notice an increase in "Installs by user," "Installs by device," and "Installs on active devices."

July 16, 2018: Deprecation of "Cumulative installs by user"

As of July 16, 2018, your app's "Cumulative installs by user" data will no longer be available on the Statistics page.

If you need to calculate this data point, you can take your app's final "Cumulative installs by user" entry and add the sum of "Installs by user" since that date.

May, 2018: Changes to your Play Console data

Over the next several weeks, you may notice some changes to reports, app deletion, and account data within Play Console.

October 25, 2017: Corrected data for new, active, and canceled subscriptions

Between May 9, 2017 and July 17, 2017, some subscriptions that failed at purchase were miscategorized as started subscriptions.

Sales and payout reports weren't impacted, but data on new, active, and canceled subscriptions may have been inflated in other Google Play Console reports.

The data from this time period has now been corrected.

December 5, 2016: Increased refresh rate for "daily installs and uninstalls by user" data

Starting on December 5, 2016, we'll reduce the latency associated with updating your app's "daily installs by user" and "daily uninstalls by user" data on the Statistics page. This means you'll be able to access this data sooner than you previously could.

For some apps, you may notice a slight shift in "daily installs by user" and "daily uninstalls by user" data on this date.

November 30, 2016: Change to store listing experiment results and your app's current installs data

Store listing experiment results

Starting on November 30, 2016, results for any new or pending store listing experiments will be based on the metric, "Installs on active devices."

If you started an experiment before September 1 that's scheduled to end after December 1, we'll provide you with data going back to September 1. For the most accurate results, we recommend ending any experiments that began before September 1 and creating a new experiment.

Current installs data

Your "Current installs by device" and "Current installs by user" data will be available until November 30, 2016 on the Statistics page and in exports. For data after November 30, use "Installs on active devices" instead.

For more information, see the "introduction of installs on active devices" section below.

September 29, 2016: Introduction of "Installs on active devices"

We're introducing a new metric called "Installs on active devices." Initially, you'll see this metric on your app's Statistics page, with data going back to September 1.

Later this year, the new metric will replace "Current installs by device" and "Current installs by user" in all current reports. You'll still be able to access historical data for the replaced metrics in charts and CSV downloads.

Why are install metrics changing?

"Installs on active devices" shows how many devices that have been online at least once in the past 30 days have your app installed.

Your app's "Current installs by device" and "Current installs by user" data has included devices that were last active up until several months ago. By switching to "Installs on active devices," we're able to focus on devices used within the last 30 days to show you recent user engagement with your app.

Impact on your metrics

Since "Current installs by device" and "Current installs by user" included a longer activity window, it's expected that you'll see lower numbers for your app's "Installs on active devices" data.


We'll keep you updated on the timeline for this change within the announcement section of Play Console.

  1. Open Play Console.
  2. In the top right corner of any page, select the bell icon Announcement.

Here's what you can expect:

Timeframe Impact on data
  • You can view "Installs on active devices" as an additional data point on your app's Statistics page.
  • "Installs on active devices" will become the default metric shown on your app's Statistics and All Applications pages and the Play Console app.
  • "Current installs by device" and "Current installs by user" will remain available on your app's Statistics page.
  • "Current installs by device" and "Current installs by user" will stop updating.
  • Historical data will remain available in charts and CSV exports.
November 29, 2015: Change in "Current installs by user," "Current installs by device," and "Total installs by user"

Starting on November 29, 2015, we will introduce new criteria for counting user and install metrics to account for users and devices going inactive. This change will affect the following metrics: "Current installs by user," "Current installs by device," and "Total installs by user."

As we make these changes, you may notice that these metrics decrease over time for some apps.

June 27, 2015: Update to Google Play installation statistics

On June 27, 2015, we updated the install statistics in Play Console to use more accurate and reliable data.

As a result, some developers may see small changes in their apps’ install and uninstall data on their apps’ Statistics pages.

May 28, 2014: Counting of preinstalled apps and multiple users on the same device
On May 28, 2014, we updated our statistics to make corrections to how we counted factory resets for preinstalled apps and apps that are used by multiple users on the same device. Most developers will see minimal impact to metrics, though certain developers will see significant impact to Daily Device Installs, Daily Device Uninstalls, and Current Device Installs.
August 5, 2013: Update to better identify active devices
As of August 5, 2013, we are updating our stats algorithm to better identify active devices. This update will improve the accuracy of the installation metrics for active device installs and active user installs. When the new algorithm is rolled out, you may notice changes in some of the metrics associated with your app. Many apps will be affected by this change, however we expect a difference of less than 2% for most apps.
December 2012–January 2013: Possible decline in total user installs and total device installs for paid apps due to data migration
In December 2012–January 2013 developers may notice a decrease in the total user install and total device install counts of the paid apps displayed in Play Console. This is the result of an ongoing data migration, and is the true count for your app. The migration will be done in stages and will continue through January 2013. This migration will not affect previous developer payouts.
April 4, 2012: Better identification of Android platform version
As of April 4, 2012, we have improved the accuracy of statistics regarding the Android platform version number. As a result, you will see fewer devices classified as “Other” or “0” and more devices classified accurately.
February 13, 2012: Inactive Android devices
As of February 13, 2012, we have removed data about Android devices that are no longer active, which corrected active users and devices for many apps.
January 28, 2012: Total user installs undercounting
As of January 28, 2012, we have resolved an issue that caused undercounting of total user installs.
May 2, 2011: Change in the number of total installs
As of May 2, 2011, we've changed the basis for calculation of install numbers provided in Play Console. Previously, app installs were calculated per user and did not account for certain uninstall activities (like when a device was factory reset). Installs are now counted per device, with duplicates more effectively filtered out. This offers you a more accurate measure of your app distribution in the Android ecosystem.

You may notice that this change has resulted in a one-time decrease in the number of total installs for your apps. We apologize for any confusion this may have caused.

October 18, 2011: Decrease in the number of active installs
As of October 18, 2011, developers may notice a decrease in the active install counts displayed in Play Console. Some app updates were being counted as device installs. We are now using a different calculation methodology which does not incorporate installing an app update. Going forward the active installs metric will correctly reflect the device installations. Please note that total install counts were not affected.


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