Tax rates and value-added tax (VAT)

In some countries, prices shown to buyers on search and detail pages must equal the amount paid at the time of payment. This means that all taxes (including VAT) must be included in the price.

We currently support tax-inclusive pricing in the following countries:

Albania, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Bermuda, Bosnia and Herzegovina, Brazil, British Virgin Islands, Bulgaria, Cameroon, Chile, Colombia, Côte d'Ivoire, Croatia, Cyprus, Czechia, Denmark, Egypt, Estonia, Finland, France, Georgia, Germany, Ghana, Greece, Hungary, Iceland, India, Ireland, Israel, Italy, Japan, Kazakhstan, Kenya, Latvia, Liechtenstein, Lithuania, Luxembourg, Malaysia, Malta, Mexico, Moldova, Montenegro, Morocco, Nepal, Netherlands, New Zealand, Nigeria, Norway, Oman, Peru, Poland, Portugal, Puerto Rico, Republic of North Macedonia, Romania, Russia, Saudi Arabia, Senegal, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Türkiye, Uganda, Ukraine, United Arab Emirates, United Kingdom, Uruguay, Uzbekistan, and Zimbabwe.

Region and country-specific guidelines

These guidelines describe how taxes work on Google Play. Google cannot provide you with tax advice. Please consult your tax advisor for guidance on how taxes may impact you and your sales to customers on Google Play.

Change app prices

To learn how to set up and change app prices, go to set up prices & app distribution.

If you offer apps in tax-inclusive countries, the tax rate set in Play Console will be applied to your existing tax-exclusive prices.

In countries where developers are responsible for remitting VAT to the appropriate tax authority, Google will pass on the entire tax amount collected to the developer, and calculate the service fee off the net price of the product.

Other countries

If you're offering paid app or in-app purchases to customers in circumstances other than those described above where Google is responsible, you are responsible for determining the applicable tax rate for your sales and for remitting the taxes to the appropriate taxing authority (which may be different to the tax authority in your own location). The tax rates you specify automatically apply when the buyer checks out. Google is unable to provide you with tax advice and you should consult your tax advisor.

Check and adjust your tax rates

  1. Open Play Console and go to the Payments profile page  (Settings Settings > Payments profile).
  2. In the "Sales tax" section, click Manage sales tax.
  3. Find the region where you'd like to change tax settings.
  4. Click the pencil icon Pencil icon / edit icon.
  5. In the same row as the location where you want to adjust tax rates, click the down arrow under "Tax option."
  6. Choose one of the following:
    • No tax
    • Google preset rate: Use Google's preset tax rate for this location.
    • Custom tax rate: Enter a tax rate.
  7. If you made changes, click Save.

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