Troubleshoot your Customer Match account eligibility

Customer Match lets you use your online and offline data to reach and re-engage with your customers across Search, Shopping, Gmail, YouTube and Display.

Make yourself aware of these Customer Match and Personalised advertising policies to ensure that you’re not violating them. If you’re having issues with your Customer Match, review the following common problems to solve your Customer Match account violation.

Do you meet the eligibility requirements?

Does your account have a good history of policy compliance?YesNo

Is your account 90 days old?YesNo

Do you have more than $50,000 total lifetime spend?YesNo

How do you want to upload your data?Manually create and uploadAPI uploadCustomer Match upload partner (CMU)Third-party automation solution

Have you formatted your Customer Match data?YesNo

Will you be hashing your file?YesNo

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