About shop sales implementation

If you are interested in implementing our automated shop sales measurement solutions, contact your Google representative to check your eligibility. If you wish to upload your first-party data in a privacy-safe way, please use this implementation guide to set up your shop sales reporting and measure the impact of your online ad spend on your offline sales.

• Are you interested in implementing shop sales uploads using the Google Ads API? Learn how to update shop sales conversions
• Are you interested in having a third-party data partner submit your hashed transaction data to Google on your behalf? Learn more about shop sales partners

	Step 1: Set up your Google Ads account for shop sales a. Check your eligibility based on your business type b. Contact your Google representative c. Set up your shop sales conversion action
	Step 2: Create custom variables a. Create custom variables for shop sales (optional)
	Step 3: Upload your shop sales data a. Choose an upload method b. Format and hash your shop sales data c. Upload your shop sales data d. Check the status of your upload and correct any errors
	Step 4: View your shop sales conversions a. See an aggregate of all online and offline conversions b. Segment by shop sales conversions c. Add a custom column for shop sales d. See shop sales conversion reports at the account level e. Segment your shop sales conversions by custom variables
	Step 5: Use your shop sales conversions data a. Using shop sales with Customer Match

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