Store sales

Store sales measurement allows you to use your sales data in a privacy-safe way to understand how much value your ads are truly driving for in-store purchases. By uploading and matching transaction data from your business, you can see how your ads translate into offline purchases.

As of October 2nd, 2023 Store Sales Direct, the store sales measurement feature available to non-retail and non-restaurant advertisers, will no longer be available for ongoing measurement. We will be simplifying our store sales product offerings to provide a more streamlined experience and to enable us to focus on improving store sales measurement.

  • Store sales improvements, currently available for retail, restaurant, and automotive (beta) advertisers in store visits launched countries will continue to be supported.
  • If interested, please check eligibility for store sales improvements with your Google Ads account team.

If you have any questions regarding this upcoming change, please reach out to your Google Ads account teams.

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