Single search term triggered by multiple keywords

Hi

 

There are many unnecessary duplication in your account, so these keywords competing with each other.

Different keyword versions (singular/plural, misspellings, abbreviations, acronyms) are handled by Google.

 

"Exact match: Definition

• Misspellings
• Singular or plural forms
• Stemmings (for example, floor and flooring)
• Abbreviations
• Accents
• Reordered words with the same meaning (for example, [shoes mens] and [mens shoes])
• Addition or removal of function words. Function words are prepositions (like in or to), conjunctions (like for or but), articles (like a or the), and other words that don’t impact the intent of a search. For example, [shoes for men] is a close variant of [men shoes] with the function word “for” removed.
• Implied words (for example, if your exact match keyword is [daydream vr headset], your ads may show on searches for “daydream headset” since “vr” is implied)
• Synonyms and paraphrases (for example, if your exact match keyword is [bathing suits], ads may also show on searches for “swimming suits”)
• Same search intent (for example, if your exact match keyword is [images royalty free], ads may also show on searches for “free copyright images”)

 

 

Replying to Maczkó István

I guess it does help me in that I have to validate that my assumptions are actually correct and I shouldn't assume that google wouldn't do something so stupid.   I have found a lot of other detrimental settings that needed to be changed but there was at least some kind of logic behind those. 

That being said I think this did lead me to the answer I was looking for in a round about kind of way.   It seems that I need work on my quality score and improve my ad rank in order to achieve my goal of more impressions at a lower cost.   I don't need to reduce my keywords which could actually be detrimental to my goal.   If I did what this expert wanted I could actually hurt my results.  Assuming my reading is correct (it might not be I'm no expert).   If I removed a keyword that had a higher quality score and left one that had a lower quality score I could be worse off than I started.   At this point I don't know if it is really possible to improve the quality score and ad rank in my account but it is what I need to work on once I figure out how.

Thanks

Another almost worthless expert answer.  This time it's a diamond answer but actually less helpful than the incorrect gold expert answer that lead me to research something that accidentally increased my knowledge.

Yes 2 years is probably too far back to review but the majority of these results are much more recent because for a long time I was unable to figure out how to get my ads to present because of the fact that computer repair ads aren't allowed on google.   That was one of the most frustrating things ever because it only stopped myself and others like me.  A certain number of my competitors were never affected and continued to put their ads on google and negatively affected my business for quite some time.   That being said I have been able to get my ads to run and telling me they won't isn't really patinate to the question I asked or helpful.     Although it does cause issues still and makes me reluctant to change too much for fear my ads will be disallowed and I will have to go through the excruciating process to get them working again.

Frustrating that all of the experts (so far) providing help don't actually help....Is that the goal or just a side affect of google not wanting to actually spend money helping people with the product they sell.

I decided to look up what these levels mean.   Here is what google thinks they mean.

How does that old saying go.  In the world of the blind the one eyed man is king...

Well, here's my response, for what it is worth.

 

The triggering keywords are all in the same ad group, so in terms of results it won't matter which keyword is doing the triggering. Unless you want to change bids for that particular search term, doing nothing is fine.

 

What I would always do in this situation:

 

Create a new ad group with the same ad copy

Give it just one keyword: [computer repairs near me]

Add a negative in the existing ad group [computer repairs near me]

 

That way you can optimise for [computer repairs near me] specifically, via one keyword. Other experts would say add it to the existing ad group, that may be slightly better and is the more modern technique, but I prefer a different ad group for ease of optimising at higher levels. 

 

IMPORTANT: What you are advertising is against Google Ads policy. Creating new ads could trigger a site review. 

 

The experts here, from the hundreds of answers I have read here, each would have my complete faith in managing any Google ads account. Please don't be so dismissive of their advice - you won't get better from Google Ads support, or other forums out there. 

 

 

 

Hi Shane Foster

 

Thank you for your answer. First I found it a bit harsh, but you are right, I gave an inaccurate information. You helped me to learn something.

I think straightforward people, with considerable knowledge like you could bring value to our community.

Please consider joining: https://productexperts.withgoogle.com/

It's a good place to learn, to discuss things, and getting ideas.

 

Have a nice day, and I hope will hear about You.

 

Regards,

István

@Shane Foster