Why won't you show multiple ads leading to identical or similar landing pages?

Google provides translated versions of our Help Center as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

To ensure the best possible user experience, Google Ads won't show multiple ads leading to identical or similar landing pages at the same time. This is true even if the pages have different domains.

In the case that multiple ads with similar or identical landing pages are eligible to show for a certain search query, Google Ads will show the ad with the highest Ad Rank.

This policy is particularly applicable to affiliate and reseller advertisers, but may apply to any advertiser regardless of business relationship.

If you find that your ad often isn't showing due to this policy, try improving your Ad Rank by increasing your keywords' Quality Scores and/or maximum cost-per-click (CPC) bids. Or, try refining your site so that one of the following is true:

  • Your site contains additional products which are not found on your parent company's or other advertisers' sites
  • Your site serves a different purpose than your parent company's or other affiliates' or resellers' sites
  • The prices on your site are significantly different than other advertisers' prices

If you make changes to your site and would like to be re-reviewed, please contact us. The Google Ads support team will then work with you on next steps.

Affiliates: you may wish to contact your affiliate parent company directly to ensure any changes to your page align with your affiliate agreement.

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