- All campaigns: Download or update the whole account.
- Campaigns already downloaded: Only available when part or all of the account is already in Google Ads Editor. If you're adding a new account, this option is grayed out. (Another way to accomplish the same thing is to choose "Campaigns I select" and select the campaigns you've already downloaded.)
- Campaigns I select: If you choose this option, Google Ads Editor loads a list of campaigns so you can select what you want to download or update. You can then change the set of campaigns you've downloaded at any time.
Choose a a subset of campaigns
To quickly choose certain types of campaigns to download, use the links (Select: All, None, Active, Paused) that appear in the campaign selection dialog. For example, if you select Active, you will only download active campaigns, leaving paused, deleted, and ended campaigns on the server.
If you have unposted changes in a campaign, and you don't include that campaign in your selection, you'll lose the unposted changes. You'll see a warning if this is the case, and you'll be able to cancel the download.