Create a new ad

Important:As of 31 January 2017, you’ll only be able to create and edit text ads using the expanded text ad format. Your existing standard text ads will continue to serve alongside expanded text ads, but you won’t be able to modify their content. You will still be able to pause and enable them. If your standard text ad was created prior to 31 January 2017 and is still awaiting approval, it will still be reviewed. We strongly encourage you to take steps to transition your standard text ads to the new expanded format.

To create a new ad, follow these steps:

  1. In the tree view, select the ad group that you wish to edit.
  2. Add your new ad in 1 of 2 ways:
    • Select Ads in the type list, choose the type of ad that you want to create, and then click the Add button in the data view associated with that ad type.
    • Use the Data > Add new... menu to select the new ad type.
  3. Enter the required information for your selected ad type.

For detailed information about adding a specific ad type, use the links below:

Gmail Ads formats in the the European Union (EU), Norway, Liechtenstein and Switzerland

Google has made changes to Gmail Ads formats in the EU, Norway, Liechtenstein and Switzerland, offering a new and modernised look. The change adjusts ad placement and design in some countries for aesthetic and ad transparency improvements.

Format examples

From a viewer perspective, this change is unobtrusive and adjusts the placement and design of ads in some countries for aesthetic and transparency reasons.

Mobile format

An illustration of how Gmail ads are shown in mobile devices.

Desktop format

An illustration of how Gmail ads are shown in desktop devices.

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