Create a new responsive search ad

To create a new responsive search ad, follow these steps:

1. In the tree view, select the ad group that you wish to edit.
2. Add your new ad in 1 of 2 ways:
   • Select Ads in the type list, choose the type of ad that you want to create and then click the + Add responsive search ad button in the data view associated with that ad type.
   • Use the Data > Add new > Ads > Add responsive search ad menu to select the new ad type.
3. Enter the required information for your selected ad type.

Learn more about how to add or edit responsive ads.

For detailed information about adding a specific ad type, use the links below:

• Add a new image ad
• Add a new product Shopping ad
• Add a new responsive ad
• Add a new call-only ad

Gmail ads formats in the European Union (EU), Norway, Liechtenstein and Switzerland

 Google has made changes to Gmail ads formats in the EU, Norway, Liechtenstein and Switzerland, offering a new and modernised look. The change adjusts ad placement and design in some countries for aesthetic and ad transparency improvements.

Format examples

From a viewer perspective, this change is unobtrusive and adjusts the placement and design of ads in some countries for aesthetic and transparency reasons.

Mobile format

Desktop format