To create a new responsive search ad, follow these steps:
- In the tree view, select the ad group you wish to edit.
- Add your new ad in one of 2 ways:
- Select Ads in the type list, choose the type of ad you want to create, and then click the + Add responsive search ad button in the data view associated with that ad type.
- Use the Data > Add new > Ads > Add responsive search ad menu to select the new ad type.
- Enter the required information for your selected ad type.
Learn more about how to Add or edit responsive ads.
For detailed information about adding a specific ad type, use the links below:
Gmail Ads formats in the European Union (EU), Norway, Liechtenstein, and Switzerland
Google has made changes to Gmail Ads formats in the EU, Norway, Liechtenstein, and Switzerland, offering a new and modernized look. The change adjusts ad placement and design in some countries for aesthetic and ad transparency improvements.
Format examples
From a viewer perspective, this change is unobtrusive and adjusts the placement and design of ads in some countries for aesthetic and transparency reasons.