Report a violation of Google Ads Third Party Policy

Use this form to report a violation of the Google third-party policy

Be sure to include any supporting information requested in the form. This information helps us identify and resolve violations faster. Don’t include any confidential or sensitive information about you or the third party

Accepted formats for supporting documents: PDF, DOC, DOCX, JPEG, JPG, GIF, TIF, TIFF

* Required field

Tell us about yourself

Contact name *

Contact email *

Your relationship with the third party *

Which best describes your relationship with the third party?

I am or was a client of the third party

I'm not a client of the third party, but I do use Google Ads

I represent another third party

Other

Select a Google Ads Customer ID *

If you are an agency or someone who manages multiple Google Ads accounts, please do not enter the Customer ID for your Google Ads Manager Account. Please select the Customer ID for the individual account. Learn how to find your Google Ads customer ID.

Please provide a phone number we can call to reach you

Keep in mind: We'll do our best to call you, but we still might email you if that's the quickest way to give you help.

Email CCAdd additional

Include email address(es) of those you would like to CC on this submission.

List the website(s) you advertise on Google Ads *Add additional

Your company's website *

Please explain and provide as much information as possible *

Your privacy is very important to us. In some cases, sharing your website and/or Google Ads customer ID with the third party may help us address the issue more effectively. However, we will only share this information if you give us permission to do so

I allow Google to share my website and/or Google Ads customer ID with the third party if necessary, solely to more effectively address the issue

Help us identify the offending Google Ads third party

Their company name *

Their website(s): *Add additional

Their contact email address(es) and/or phone number(s)Add additional

Are they a Google Partner? *

Yes

I don't know

Tell us about the Google Third Party Policy violation

Read carefully and check all that apply. Then, in the box below, describe each violation in as much detail as possible by including specific information such as when and how you were made aware of it, for example, through a phone conversation, email, the third party's website, etc

The third party isn't transparent about Google Ads performance

The third party misrepresents its relationship with Google

The third party misrepresents Google products or their capabilities related to Google products

The third party engages in unclear, deceptive, or harassing sales practices

The third party violates Google's branding guidelines

The third party improperly uses Google Ads accounts

The third party is misusing promotional offers

The third party is misusing Google Badge and Google brand guidelines

Check all that apply

Third parties should, at minimum, provide clients with monthly data on Google Ads costs, clicks, and impressions at the account level

They provide inaccurate/misleading reports

Other

Please upload one of the following:

Invoice of payment made for services clearly showing the name of the third party and the client
Copies of reports received from the third party
Any other communication establishing that the third party managed your (or your client’s) Google Ads account
Any other documents that may indicate a violation of of the Google third-party policy

Check all that apply

If someone says they are from Google, ask them for their name and to email you from their Google.com email address

They claim to be Google employees

They claim to be contacting advertisers on behalf of Google

They falsely claim a Google third-party program status, for example, claiming to be a Google Partner or Premier Partner

They claim or imply to have a special working relationship or partnership with Google, including claims that Google gives them special pricing or access to special ad positions

They claim or imply that Google has certified their SEO techniques or claim that they can guarantee top website placements owing to their Partner Status

Check all that apply

Third parties must represent Google products accurately. For example, it’s not possible to guarantee permanent or specific ad positions on Google.com search results pages because ad position is determined by an auction and changes dynamically with every new search

They misrepresent how Google Ads works (such as how costs are calculated)

They guarantee top placements in Google or that ads will appear in Google Search at all times

They confuse search results and ads. (Google Ads advertising has no impact on your organic or natural ranking in the search results; the two are completely separate)

They misrepresent free placement products, such as Google My Business, as pay-for-insertion products, or they offer services in places where Google currently does not offer them

Other

Check all that apply

Their sales practices are harassing or bullying in nature

They are cold-calling potential clients repeatedly

They are not respecting an advertiser's marketing or email opt-out preferences

Other

Check all that apply

They use Google brand features in a way that isn't consistent with Google's brand-usage guidelines

Their website domain contains a Google trademark (Examples: www.topadwords.com or www.googleads.com)

Other

Check all that apply

They use Google Ads accounts in a way that violates Google Ads Policies

Report the violation using the ad feedback form

They erased or destroyed an advertiser's Google Ads account without permission

Other

Where did you observe the violation?

Third party’s website

Telephone

Please provide the URL *

Please provide a screenshot of the email clearly displaying the sender and receiver addresses *

Please report this violation using the robocalls form instead

Please explain the violation and provide as much information as possible *

Please upload any file(s) that may help us in our investigation. (Examples: Google Ads performance report sent by your third party, screenshots, etc)

Summary of the issue *

Please be as detailed as possible.

The content of your complaint may be shared with the offending Google Ads third party. We won't share any other information unless you've given us permission to do so above. We may also contact you via email for more information