Performance Max Campaign Modification Request Form

Contact Name *

Account Login Email ID *

Must be an account admin to request a change on the account

Contact Email Address *

Your email address so we may respond

Google Ads Customer ID *

If you are an agency or someone who manages multiple Google Ads accounts, please do not enter the Customer ID for your Google Ads Manager Account. Please enter the Customer ID for the individual account. Learn how to find your Google Ads customer ID.

Please use the format xxx-xxx-xxxx

Email cc

Include email address(es) of those you would like to CC on this submission, separated by commas if there are multiple.

Please enter valid email address

Type of change requested *

Exclusion level *

Why do you want to use campaign-level negative keywords in Performance Max? To exclude ads from serving: *

For excluding brand traffic in Performance Max, we recommend using externally available campaign-level brand exclusions instead. Are you willing to use brand exclusions for your purpose? *

Google already works to block ads from serving on queries related to sensitive topics, like strong profanity or violence. For other brand suitability purposes, we recommend using externally available account-level negative keywords (Search/Shopping) and/or excluded content keywords (Display/Video) which will apply to all relevant campaign types including Performance Max. Are you willing to use account-level negative keywords and/or excluded content keywords for your purpose? *

To exclude ads from serving on certain content categories (Display), we recommend using the account-level excluded sensitive content feature instead. Are you willing to use this for your purposes

*

To exclude ads from serving on specific placements (Display), we recommend using account-level placement exclusions instead. Are you willing to use this for your purposes? *

We do not recommend using negative keywords for any performance or automation guiding ways, as Pmax does this automatically. Are you willing to allow Google AI to optimize as designed for your campaign? *

If you are unable to use the recommended alternative feature please briefly explain why you are not able to use the recommended alternative feature. *

Thank you for using the recommended alternative feature and getting the most out of Performance Max!

Please visit our Help Center to learn more about available controls in Performance Max and how to use them.

All instructions for PMax Exclusions must be submitted using the following template. Kindly choose the relevant tab/sheet in the template to provide your instructions to us.

Please download and fill out all necessary details on this pMAX: Request Template and attach it below.

Submit an attachment *

To give us one-time approval to make the changes you want, please review the approval below and check the boxes below to submit your request. *

By submitting this form, you hereby authorize a Google Ads Specialist to make the above changes directly to your Google Ads account. You hereby acknowledge and recognize that all changes suggested and/or implemented by Google or otherwise, shall be undertaken solely of your own accord and at your own risk. Google does not guarantee or promise any results whatsoever from implementation of such changes. Furthermore, Google shall not be responsible for any effects of such changes, including, but not limited to, any spending increase related to your Google Ads campaign(s), for which you shall be solely responsible. *

*

Please check all boxes

Performance Max Campaign Modification Request Form

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