How to use all operators in Google Merchant Center feed rules.

When creating feed rules In Google Merchant Center, not every attribute allows you to use all operators.

For example, custom labels do not allow you to use price-based operators such as calculate.

 

So setting custom labels based on pricing will not be possible. However, you can set up custom attributes (not to be confused with custom labels) which allow you to use all available operators. Then assign your custom attribute, on a custom label.

 

In this video I explain all the steps with an example.